Manager, Global Search Strategy

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world, with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced aloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. To apply for a position within the organization please visit our website at www.starwood.jobs. To apply for this position please refer to job number 60011620 on the job search page. Job Description:

 

The Global Search Manager will oversee the development and management of GWS’s global search strategy, including but not limited to, search engine optimization, search marketing and potential uses for emerging search technologies. This individual will be responsible for championing our global search strategies across all levels of the organization and ensuring that GWS delivers maximum scalability and profitability on both a regional and national level. This individual will ideally develop an expertise for “everything search” related and provide insight into how best to integrate search optimization and search marketing strategies to effectively and cost efficiently deliver increased room sales revenue for the enterprise.

 

 Manager functions include, overseeing the development and execution of all top tier search campaigns, establishing internal bid, ad copy and keyword expansion strategies based on internal objectives, acting as a key liaison with search partners and interactive agency, establishing Starwood Hotels global search optimization strategy, overseeing Cyveillance and paid intrusion/trademark infringement monitoring and identifying emerging technologies and search trends and communicating this information to all relevant parties.

 

Essential Functions:

 

All functions will be executed in cooperation with the internal marketing and brand liaison teams. It is essential that these departments operate in conjunction with one another to support the brand strategic goals and deliver the highest level of quality and service.

 

Management of Top Tier Search Relationships, Strategies & Campaign Execution (40%)   

Oversee the development and execution of all Top 1 & 2 tier search engines campaigns across all Starwood brands. Work closely with the interactive agency and search partners to ensure Starwood is maximizing its global search opportunity and taking advantage of search enhancements and trends.

             

Management of Global Search Engine Optimization Strategy & Execution (35%)   

Establish Starwood Hotels global search optimization strategy and execution plan to fully capitalize on our organic growth opportunity. Oversee vendor search optimization vendor relationships and work closely with the technical group to evaluate resource requirements and timing for executing the SEO strategy

 

Search Marketing Bid, Ad Copy and Keyword Expansion Strategies (15%)    

Establish internal bid, ad copy and keyword expansion strategies based on internal campaign objectives. Optimize campaigns for maximum R:E and provide feedback and new ideas for increasing scalability on the campaign.

 

Identify Emerging Search Technologies and Trend (10%)

Identify emerging technologies and search trends and provide formal recommendations for how best to leverage these opportunities within the enterprise. Develop internal communication network with Field Marketing Team to distribute key learning’s and tactics across all brands.   

  Supportive Functions:

In addition to performance of the essential functions, this position may be required to perform a combination of supportive functions, with the percentage of time performing each function to be determined by the online marketing team.

 

 
REQUIREMENTS


Three years of online search program management or interactive marketing experience.Deep understanding of online creative, online media management, creative production process and search engine marketing.Project management experience.Travel industry or travel client experience a plus

 

Specific Job Knowledge, Skills & Abilities:

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities.

 

 

This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.