Director, Research - CNBC

Business Unit: NBC UniversalFunction: ResearchResponsibilities: The Director will sustain an in-depth knowledge of CNBC audience across multiple platforms (on-air and digital), as determined from Nielsen, the CNBC viewer panel, primary research, and syndicated sources. He/she will provide one-on-one consultation to management and producers on strategies to retain/grow the CNBC brand.
In addition to quantitative viewing analysis, the Research Director will lead primary research studies from development, through execution and analysis. He/she will have ownership of CNBC's viewer panel with responsibility to develop, maintain and interact with panel members to gain insights and feedback on programming content. Additionally, he/she will play a significant role supporting the relaunch and positioning of CNBC.com and will work closely with Business Development to identify and measure new digital business opportunities. The Director is also the primary research contact for CNBC PR, serving as a partner by providing insights and data to support internal and external communications.Work closely with NBCU Research for ongoing Ad Sales support and special projects
Represent Research at programming meetings and provide research updates to programming
Produce weekly reports for CNBC management which include audience viewership insights
Proactive assessment and analysis of variances in ratings and audience data to draw conclusions and make recommendations on programming
Partner with the Brand Marketing organization, package primary and secondary data and insights and develop concepts to monetize the CNBC brand
Actively engage internal customers (e.g. Programming, Sales, NBC Research, etc) and external customers to identify "audience insights" that translate into business opportunities and idea generation
Challenge conventional research methodologies aggressively pursue new, creative approaches to audience insight
Monitor lifestyle trends of CNBC's target audience to fuel both programming and revenue growth~HJ~
REQUIREMENTS
Qualifications: Basic Qualifications:
Bachelor's
Minimum 5 years experience in research for a media company or advertising agency.
Experience conducting original and trend research, both quantitative and qualitative.
Advanced level of PC and communication skills and experience (written and verbal), including advanced knowledge of ExcelDesired: Desired:
Bachelor's degree in business or media, or related field, highly desired
Proven track record in driving research strategy that produced results that were monetized by clients/customers
Possess insatiable curiosity for acquiring new demographic research and insight into viewer behavior and habits.
Solid presentation skills, with the confidence to sell "out of the box" ideas
Solid ability to manipulate data and use data to draw conclusions
Must have the ability to handle multiple assignments at once in a fast-paced environment
Proven ability to develop strong rapport and business relationships across departments
Attention to detail and strong mathematical skills
Must be comfortable working individually (driving own ideas and projects) as well as part of the larger team.
Advanced degree.General: Job # 545174
CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information. CNBC website is looking for a talented professional to help extend the global leader in business news onto the Internet. CNBC is located in Englewood Cliffs, NJ. A van service is available for employees commuting from New York City. We offer a competitive salary, outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements. We are an Equal Opportunity Employer.
GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if you are contacted by GE regarding a position of employment, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.