Research Database Manager

•In tandem with the Research Director, assist with the supervision and fulfillment of the daily research requests for ad sales, newspaper relations, marketing and management utilizing syndicated and custom research sources.
•Participate in the cross training programs for the research analysts regarding the various data bases used in the department.
•Stay current on syndicated research trends.
•Assist with the department’s annual budget planning and ongoing tracking
of budget expenditures.
•Work in tandem with marketing to develop research data to support competitive leadership positioning.
•Provide competitive PIB reports to management
•When appropriate assist ad sales in presenting research at client/ad agency meetings.
•Work in tandem with the Newspaper Relations, Finance and Management on the quarterly and annual circulation/rate base updates.
•Maintain the in house relational database containing information for multiple newspapers across the US.
•Conduct ongoing evaluations of the research database to ensure maximum effectiveness.
REQUIREMENTS
Five plus years of database and media research experience either at a magazine or newspaper. A college degree and thorough knowledge of the following applications and research sources: MS Access or other database applications, MRI, Nielson TV Household Estimates, TNS/PIB, New Age or IMS, ABC,CAC,VAC and SRDS circulation data. Proficiency in Excel, Word and PowerPoint. Attention to detail is required along with an inquisitive/analytical ability to substantiate competitive positioning within the consumer magazine industry. Good verbal and written communication skills.

About Us:

USA WEEKEND Magazine is the second largest consumer magazine in the country. It reaches one out of every five households with a readership of more than 49.2 million. It’s an award-winning publication that continues to be the fastest growing U.S. newspaper magazine. It is part of Gannett, Inc. a leading media company that places a high value on diversity and being an equal opportunity employer.

www.usaweekend.com