Marketing Coordinator

VNU is a global information and media company with leading positions in marketing and media information, business publications, and trade shows. Its widely respected brands include ACNielsen, Nielsen Media Research, Billboard, Adweek, and The Hollywood Reporter, among many others.Objectives:
Handle administrative implementation attendee and exhibitor marketing plans (direct mail, email, fax, web sites)
Handle budgeting administrative tasks (purchase orders, cost tracking)
Work with Marketing Director to develop strategies for events/publicationsQualifications
1.)Implement attendee marketing plans
a.Work with show Marketing Director to compile direct mail databases, order lists, handle direct mail vendor contacts
b.Handle purchase orders and cost tracking sheets
c.Handle tracking of actual quantites and costs within attendee marketing plans
d.Reconcile costs with accounting trial balances
e.Reconcile attendee data prior to back-end analysis
f.Handle marketing web site updates
g.Develop and implement advertiser trade campaigns
h.Send out promotional emails and track results2.)Implement exhibitor marketing plans
a.Pull groups of prospective exhibitors through Goldmine for GSD to schedule sales calls
b.Develop and send promotional faxes and emails to event clients and customers
c.Procure prospective exhibitor lists in accordance with exhibitor list library3.)Work with director to develop strategies for events/publications
a.Implement post-show and industry surveys (exhibitor and attendee) and compile results
b.Handle list research and advertising trades for developing attendance strategy.
c.Run post-show attendee and inquiry profiles for events in SPSS1-3 years marketing experienceAbility to work independently and within a team environment
Excellent communications skills, both verbal and written.
Must be able to handle heavy workload, multitask and put in extra hours as needed.
Experience with MS Office, most notably with Excel.VNU promotes and enforces an active policy of Equal Employment Opportunity (EEO) for all individuals. For more information on our brands, please visit www.vnu.com.
REQUIREMENTS
Please see Job Description