Director or Vice President, Media Research-NYC

The Analytics Manager is a client-facing position dedicated to driving meaningful and actionable analysis on integrated advertising and CRM campaigns. The position owns all analytical deliverables for assigned clients, including: analytical components of the program planning phase, back-end reporting, testing frameworks and ongoing client learning plans. The role is a hands-on one, where the Manager both executes analytical work and supervises others in its production.

Responsibilities:

Develops and gains client approval on analytical plans to guarantee the delivery of deliverables that answer important client questions.
Manages scope creep on analytical deliverables by steering projects in accordance with analytical plans.
Analyzes campaign and customer data to provide conclusions, implications and actionable recommendations designed to improve the quality of future relationship marketing communications.
Demonstrates strong proficiency in the utilization of analytical tools for advertising and direct marketing including: segmentation and modeling, back-end response analysis, quantitative and qualitative primary research.
Develops and deploys detailed Test & Measurement Plans designed to drive customer knowledge.
Manages two people.

Refer to Job#14656-CB and email MS Word attached resume to Orly Miller, [Click here for email] or register online at www.analyticrecruiting.com choosing Orly Miller as your recruiter contact.
REQUIREMENTS

BA/BS required, MBA or Masters in related field strongly preferred
5+ years experience in analytics for direct marketing and advertising industry required, focusing on marketing campaign effectiveness reporting, analytics, and development of customer knowledge in a fast-paced client environment.
Strong proficiency in the utilization of analytical techniques for the measurement of online advertising, CRM and web environments.
Expertise in various analytic and measurement technologies, including an understanding of their respective competitive landscapes.
Strong methodological background in development of online tests for evaluation of online media and creative.
Exhibits ability to teach and mentor analytic staff.
Possesses exceptional written and verbal communication skills