Director, Consumer Communications

POSITION PURPOSE:
Serve as the right hand of the director of communications in planning, implementing and managing all marketing and organizational communications to the general public, donors, research community, Alzheimer community, association employees and volunteers, including Intranet, Internet, marketing collateral, publications, conference support, brand identity and managing creative staff.

ESSENTIAL JOB FUNCTIONS:

Develop and execute innovative, mission-focused communication programs in a manner that is resourceful, cost-prudent and imaginative. Take responsibility for proposing new projects and guiding them through channels without direct supervision.
Direct consumer communications projects from concept to completion, employing proper and effective resources. Identify and plan communication products and distribution channels, effectively managing time, people and budget. Identify the right resources, including cross-functional staff and subject matter experts, bring together a team, help develop concepts and implementation, and oversee project to delivery.
Manage e-store and fulfillment
Function as #2 in the department. Make decisions using own judgment and experience without seeking specific direction from superiors. Provide director and vice president of communications with ongoing status reports on projects and performance. Keep them alerted to new developments, potential issues or problems.
Apply skills as a generalist and specialist to write and edit all types of organizational communications to a variety of audiences, including the general public, donors, employees and members of the Alzheimer community nationwide (researchers, health care providers, early-stage individuals, care partners). Bring deep understanding of the Alzheimer marketplace, community and Associations expertise to every assignment. Apply big picture thinking to specific marketing promotions and collateral materials.
Direct and coach staff to foster creative approaches to marketing the Associations mission and fundraising goals. Provide constructive feedback and counsel without judgment or criticism. Work closely and collaboratively to achieve the best results with internal and external graphic designers, writers, editors, web designers, photographers, video producers and public relations staff. Identify and manage external vendors and negotiate project budgets.
Advise and support chapter brand managers. Propose innovative concepts to help them better serve their constituencies.
REQUIREMENTS
B.S. or B.A. in English, Journalism or Integrated Consumer/Marketing Communications ore related field
7 10 years experience in organizational communications or marketing communications
3 years experience in managing creative staff members