Copy Manager

World Avenue is a leading provider of performance-based interactive marketing solutions, and lead generation services. Clients include such leading firms as Blockbuster, Discover, BMG/Columbia House and more. Headquartered in South Florida, our rapidly expanding company has been profitable since our inception in 2002 and is generating attractive profit margins.As we continue to grow, so do our staffing needs. World Avenue is currently seeking a Copy Manager.SUMMARY
Under general supervision, responsible for managing assignment and execution of all copy for email and Web-based advertising promotions, editing others’ work, QA of final creative product, writing other marketing and communications copy, and training, mentoring and managing a staff of copywriters by performing the following duties.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
- Assigns copy requests to pool of writers and ensures work is completed and trafficked before deadline.
- Tracks fulfillment of assignments and records time and quality metrics for individuals and team.
- Writes, proofreads and edits promotional copy for websites and web-based advertising promotions and other forms of documents.
- Contributes to writing, editing and coordinating content of company’s internal quarterly newsletter.
- May provide content and ad copy for our vertical markets.
- Ensures headlines, product positioning, links and other features of all copy are consistent with the strategic goals of the promotion and or vertical market objectives.
- Participates in editorial and promotional brainstorming sessions to generate new ideas and meet revenue goals.
- Keeps eye on competitors work and works to exceed their promotions.
- May coordinate interdepartmental teams for the assignment of tasks.
- Proofs others’ work.
- Other duties that are within education and experience or the incumbent may be assigned for the betterment of the company.QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, behavior and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
REQUIREMENTS
JOB SPECIFICATIONS
- Demonstrated ability to manage others
- Mastery of copywriting and editing for various applications
- Solid teamwork and interpersonal skills
- Excellent organizational skills
- Mastery of standard concepts, practices, and procedures within the industry
- Ability to create convincing and compelling copy for the company’s various types of promotions and vertical markets, as applies
- Ability to effectively organize workload to meet critical deadlines for implementation
- Results oriented
- Has a strong grasp of the elements of both grammar and style
- Is up-to-date media, pop culture, sports, current events, politics and the entertainment industry for trivia-based promotions.EDUCATION and/or EXPERIENCE
Minimum Bachelor’s degree in English, Journalism, Marketing or related field from four-year college or university; and minimum 8 years experience as a writer, editor and manager with a focus on advertising, direct marketing and communications. A wide degree of creativity and latitude is required.
**PLEASE INCLUDE WRITING SAMPLES AND SALARY REQUIREMENTS**
***LOCAL CANDIDATES ARE ONLY BEING CONSIDERED AT THIS TIME***DISCLAIMER
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, behavior and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.World Avenue offers a comprehensive benefits package that begins on the first day of employment.We are an equal opportunity employer that affords equal opportunity to all applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status or any other status protected under local, state or federal laws.