Vertical Marketing Manager Higher Ed

We are seeking talented and experienced B2B Vertical Marketers. Our client is a key player in the global market for wireless synchronized time systems. Their products enable wireless synchronization of all clocks across and within buildings to a uniform satellite time. Based on GPS (Global Positioning Systems) technology, system components include transmitters and clocks. Value propositions are built around productivity improvement and liability-reduction benefits for schools, universities, hospitals, manufacturing plants, corporations and government facitilities. The company develops its products and sells direct and though a developing network of channels. It is poised for its next growth spurt and is expanding its internal marketing team to set and implement vertical market strategies.The Vertical Marketing Manager Higher Education will be the resident cheerleader for this vertical market, responsible for the overall management of the segment and its related products. This position reports directly to the VP Marketing in a very visible role.A minimum of seven years of strategic marketing experience is required. At least 2-3 recent years of that experience must be in B2B marketing. Vertical marketing experience with HVAC, building controls, security systems, barcode asset tracking, safety/fire systems, time/attendance systems, message boards and related products may all be relevant. In-depth knowledge of the higher education market and technology products is strongly preferred. Industry experience with networking , telephony, WiFi/RF and/or experience marketing to facilities managers are all pluses. We need a high energy, self starter who will delve into this vertical market's customer needs, and then lead the development and implementation of strategic, growth-oriented, and profitable marketing programs targeted for the Higher Education sector. Travel is expected to be no more than 25-30%. Please note that we verify degrees, diplomas, certifications, licenses etc. with granting institutions (including foreign) to guard our clients against falsifications. Make sure that your resume is accurate (e.g. Completing even all but one requirement for a degree program is not the same as completing all requirements. It is OK to list how much you completed, but not to list a degree if one was not actually granted.)
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