Senior Marketing Research Analyst

Job Department: Marketing ResearchJob Category: Market & Outcomes ResearchJob Description:
Boehringer Ingelheim is a family-owned company that is in the business of providing our customers with pharmaceutical and animal health products that significantly enhance their health and improve their quality of life. Our most important resource is our committed, creative and determined employees whose energy is focused on discovery, development and delivery of our innovative products to those who need them. The employees of Boehringer Ingelheim are our most important competitive advantage. Our global presence and thinking provides the opportunity for employees to work internationally and on teams, offering them visibility and the ability to influence the direction and outcome of critical projects. Competitive benefit and compensation programs reflect the Company’s high regard for its employees and enhance each person’s ability to balance the demands of work and personal responsibilities. Every employee at Boehringer Ingelheim contributes to the company’s uncompromising commitment to quality in our products, excellence in our scientific pursuits and high ethical standards of behavior. The diversity of our employees makes it possible for us to craft unique solutions to today’s complex business challenges. We are an equal opportunity employer. M/F/D/V.Basic Purpose: The Senior Marketing Research Analyst will have primary responsibility for all aspects of marketing research for an assigned therapeutic area, including the identification of market research needs, and the design, execution and interpretation of market research studies and the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.Duties and Responsibilities:
Have primary responsibility for all aspects of market research for specific therapeutic area, including the identification of market research needs, and the design, execution and interpretation of market research studies or the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.Work directly with Marketing, Pipeline, Managed Markets, or Business Development personnel in the development of product marketing strategies and tactics, and will interact with extended brand team and PM Management to present analyses recommendations needed to guide high-level decisions affecting product positioning, product potential and/or marketing. Assure that all relevant information from other functions (e.g. Business Analytics, Forecasting, Business Intelligence, Controlling) has been integrated into analyses.Assure delivery of standard and ad hoc tracking resports for assigned prescription pharmaceuticals, including monthly and weekly product reports to brand teams. Respond to ad hoc information requests from other departments, including from BI personnel in other countries.Ensure that corporate standards of excellence and compliance are upheld.Coordinate U.S. marketing research efforts with Business Analytics, Forecasting and international colleagues.Work with internal customers to assure that marketing research results are being communicated and used effectively to meet corporate goals.Share knowledge of research methodologies and high quality vendors with other managers in the department.Improve and update technical competency regularly through outside seminars and through vendor presentations.Establish special projects for Marketing Research to support PM's changing process and execution needs. Participate in special projects at the direction of PM Management.
REQUIREMENTS
Requirements:Bachelor's degree in Business, Economics, Science, Engineering, or related field or equivalent combination of education and experience required5 plus years in the pharmaceutical or related healthcare industry or related business experience including 3 plus years of market analysis and/or research experienceDemonstrated experiences with "Best Practices" in market research, requiredKnowledge of commonly used pharma data sources (e.g., IMS, Verispan) in retail and non-retail environmentsIn depth knowledge of work processes and activities within Marketing Research Department