Senior Marketing Consultant

Opportunity:

If you are a passionate and seasoned online marketing professional with proven strategic marketing experience, there’s never been a better time to join the company that is setting the standard in email marketing and lifecycle messaging.

Responsys is seeking a Marketing Consultant in the New York metropolitan area to support the company’s national Marketing Services organization in the Eastern Region.


Responsibilities:

In this position, the Senior Marketing Consultant will guide Responsys clients in developing email marketing and lifecycle messaging strategies.

•Developing online marketing strategies for blue chip clients leveraging the email channel
•Working with clients to develop, launch, and refine highly personalized email marketing and lifecycle messaging programs
•Performing detailed analyses across programs, campaigns, and segments and making actionable recommendations for improvement
•Providing clients with tactical recommendations on a variety of topics including creative, deliverability, data hygiene, privacy, segmentation, etc.
•Executing Responsys marketing services offerings including strategic planning workshops, optimization audits and Deliverability audits
•Developing and presenting email marketing “best practices” curriculum to clients; Authoring articles and alerts and presenting at seminars and trade shows
•Supporting Sales and Account Management in reaching aggressive sales targets (i.e. proposal writing, project scoping, presentation of custom solutions, etc.)
REQUIREMENTS
Experience:

The qualified candidate will have a minimum of 4 to 6 years experience in direct marketing, online marketing, and/or database marketing, with at least 2 years of experience with the email channel. Previous agency or consulting experience preferred. Also required:

•4-year BA or BS degree (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)
•Advanced degree preferred (MBA or advanced coursework in statistics)
•A minimum of two years of experience in financial services, plus one or more of the following industry verticals: retail, travel and hospitality, business-to-business technology, consumer services or consumer packaged goods.
•Current knowledge around email marketing opportunities and challenges including deliverability, creative, segmentation and modeling, privacy and data security, etc.
•Strong quantitative, analytical, and problem solving skills (including data mining, and modeling)
•Passion for the online marketing space with a solid understanding of direct marketing principles and research techniques
•Excellent verbal and written communication skills along with project management and interpersonal communication abilities (ability to produce professional reports and present to senior-level executives within client organizations.)
•Outstanding attention to detail and high personal quality expectations
•Superior computer skills (Highly proficient in Excel, Word, Access, PowerPoint, HTML)
•Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines


Reporting Relationship:

The Marketing Consultant will report to the Director of Marketing Services.

Responsys is a premier provider of email marketing and on-demand lifecycle campaign management solutions. The company allows you to deliver timely and relevant outbound campaigns at precise points in a customer’s lifecycle allowing you to drive the highest value to your customers and greatest profitability to your organization. Responsys is trusted by market category leaders such as: Avis Europe, BMW, Chanel, Continental Airlines, Lands’ End, Office Depot, PETCO, and Wells Fargo. Responsys is a privately-held corporation based in Redwood City, California, with offices in London, New York, Chicago, and Portland. For more information, visit www.responsys.com.