Sales Planner

Sales Planners design media plans that meet online marketer objectives. Working closely with Sales to understand client needs, Sales Planners leverage their deep knowledge of AOL Media Networks’ superior audience and advertising offerings to create programs that deliver measurable success for marketers. AOL Sales Planners are solutions providers whose media expertise and fluency in planning systems and research make them a critical contributor to the fast-paced sales growth of AOL Media Networks, the leader in branded, multimedia content, community and services.

Responsibilities:
AOL Media Networks Sales Planners take ownership for:
the development of timely, on-target media plans for AOL advertising prospects and clients
supporting sales in creating ways to maximize campaign results on an on-going basis
working collaboratively to develop custom advertising opportunities, and creating plans that ensure successful delivery of complex programs
staying on top of the latest information on inventory availability, pricing and the launch of new products across the family of AOL brands, which include AOL, AOL.com, AIM, ICQ, Moviefone, Mapquest, Netscape, Compuserve, AOL Cityguide, Time Inc Interactive, and CNN
maintaining proficiency with key media research tools, and applying research to plan recommendations
staying abreast of industry trends, marketer needs, rates and competitive environments delivering a high quality of internal and external client service
maintaining high level of teamwork, adaptability, and responsiveness
demonstrating a skill for problem-solving that uses both collaboration and independent thinking

Background:
Bachelor’s degree and 3+ years related online sales planning or traditional media planning
Understanding of online syndicated media research
Experience with Doubleclick Systems a plus
REQUIREMENTS
Bachelor’s degree
Related online sales planning or traditional media planning experience.