Regional Marketing Manager

BASIC FUNCTION:
Direct the overall operation of Regional Marketing Activities. Responsible for maintaining relationships with key vendors and partners, developing advertising plans for sales and recruitment, coordinating special events, developing sales collateral material, training and support for implementation of all new products and programs; analyzing the local customer base(s); maintaining correct and consistent usage of logos, branding and service marks of New Horizons and our key vendors and partners; and developing press releases and other media opportunities to promote New Horizons.
PRINCIPAL RESPONSIBILITIES:
1.Develop marketing plans and strategies to promote New Horizons and increase sales.
2.Provides and maintains all collateral material for product and image-related material for sales including course outlines, brochures, flyers, proposals, agreements, posters, and plaques.
3.Develop and implement marketing and customers acquisition campaigns.
4.Ensure that all internal and external communications maintain a consistent and professional image and messaging. This can include Mission and Value Statements, forms, handbooks, PowerPoint presentations, recruiting materials, Newsletters and handouts. Additionally, must ensure that all New Horizons and ATC logos, service marks, brand names, and colors are used consistently and correctly.
5.Responsible for all information on new class and product releases, and informing staff members on new products and programs, certifications, and delivery methods. Works closely with the Sales Department to ensure new technologies and delivery methods are integrated with the New Horizons Sales Model.
6.Development of monthly targeted marketing campaigns including data mining, planning, design of collateral, and launch of deployment of campaigns which will include email marketing.
7.Responsible for all special events, such as Career Nights, trade shows, job fairs, and local charity events. Conducts training sessions to the staff members attending and working these events to ensure all understand the objectives of the event and to achieve best results. Produces any collateral material for these events, such as flyers, advertising, and publicity. Tracks the successes and shortcomings of each event.
8.Produces or oversees the creation of any copy for recruitment and sales advertising.
9.Acquires leads for the Sales Department. Analyzes and tracks the success and market penetration of customer base.
10.Responsible for the creation, production and purchasing of all marketing and advertising, including the Learning Catalog, custom schedules, and all print, radio, web, direct mail and television advertising.
11.Develops and maintains an ongoing public relations campaign by developing relationships and providing press releases to all technology, education and business editors. Includes participation in various civic and business associations.
12.Responsible for implementing and maintaining the local Web site as well as ensuring the New Horizons corporate Web site contains all of the correct information for the center. In addition, the Marketing Manager is also responsible for ensuring the correct information is available on Web sites for our various vendors and partners.
REQUIREMENTS
POSITION QUALIFICATIONS:
Bachelors Degree in Marketing or related field. At least two years experience in marketing, communications or related field. Experience in corporate communications, advertising or public relations is highly valued. Experience in the technology field is preferred, but not required.
Must possess strong written and verbal communication skills. Position requires the ability to make intelligent decisions under pressure and time and budgetary constraints. Must be creative, organized, and effectively deal with people at all levels. Ability to work closely with the Sales Department to increase sales as well as possessing a strong quality-assurance attitude.
The ideal candidate will also have experience in website design and maintenance, email marketing, promotional campaign design and implementation as well as familiarity with the IT Training Industry.
ABOUT NEW HORIZONS:
New Horizons is the world’s largest computer training company. The New Horizons network provides students more ways to learn, more courses at more times and in more locations than any other company in the industry.
New Horizons has quickly become the world leader in this industry through its development of company-owned and franchised training centers. Franchising provides the speed to market that has enabled New Horizons to capture market share.
A continued skills shortage for IT professionals, ever-changing operating systems, new technology developments and the expansion of the Internet are driving tremendous demand for worldwide training. New Horizons is the best-positioned training provider, with the largest international network that includes over 2,100 classrooms, more than 2,400 instructors, and in excess of 2,100 account executives (salespeople).
With more than 280 centers in 56 countries, New Horizons trains more people than any other IT training company. In addition to instructor-led classes and training, the company offers Web-based training, computer labs, certification exam preparation tools and seven-day-a-week help desk support.