Radiology and Vascular Marketing Specialist

Business Unit: GE HealthcareFunction: MarketingResponsibilities: The Radiology and Vascular Marketing Specialist is responsible for leading the development and deployment of go-to market strategies for the $12M GE U.S. Vascular business.
Define, develop and implement the marketing strategy for Radiology and Vascular Ultrasound for the U.S. market to drive double-digit growth in the segment.
Develop sales tools, including brochures, marketing campaigns, sales education tools and other material in conjunction with the marketing communications team to support the U.S. sales team
Create and deploy direct marketing/promotions to generate demand and create leads.
Organize Tradeshow & Customer Events programs targeted at building loyalty with existing customers, and generating interest for potential customers.
Collect customer and competitive intelligence to help guide product development for the U.S. market and effectively communicate new product priorities to engineering teams
Gather and distribute competitive information to the sales organization with clear competitive strategies.
REQUIREMENTS
Qualifications: *Bachelors degree in Marketing or minimum 10 years experience in marketing capital equipment
Minimum of 2 years of experience in Marketing role ORat least 5 years of Marketing experience and a high school diplomaExperience producing & organizing written communications for large scale audiences
Organizational skills and attention to detail
Ability to interact effectively with all levels of management, and work effectively with both internal and external customersDesired: *Ability to create marketing materials
Experience planning customer and/or employee events
Experience in setting and executing a marketing strategy to realize specific sales goals
MBA
Marketing or Sales experience in Ultrasound industryGeneral: GE Healthcare provides transformational medical technologies that are shaping a new age of patient care. GE Healthcare's expertise in medical imaging and information technologies, medical diagnostics, patient monitoring and life support systems, disease research, drug discovery, and biopharmaceutical manufacturing technologies is helping physicians detect disease earlier and to tailor personalized treatments for patients. GE Healthcare offers a broad range of products and services that are improving productivity in healthcare and enhancing patient care by enabling healthcare providers to better diagnose and treat cancer, heart disease, neurological diseases, and other conditions. Headquartered in the United Kingdom, GE Healthcare is a $15 billion unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employs more than 43,000 people committed to serving healthcare professionals and their patients in more than 100 countries.GE is an equal opportunity employer.
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