Product Marketing Manager—Mailing Services

Get ready for an industry-shaking, career-exhilarating change in your life. Connect with VistaPrint, the e-business company that's revolutionizing the design and printing industry through highly advanced, proprietary technologies.

Are you passionate about your work? Do you embrace change, value achievement and thrive on sharing and exploring new ideas? If so, VistaPrint's environment of empowerment could be just right for your career. As one of the most successful technology and direct marketing companies around, we operate localized websites and serve millions of customers worldwide. We're looking for more talented team members to accelerate our consistent expansion and revenue growth including the following position:

Product Marketing Manager—Mailing Services



You are creative and quantitative. You could be the next Product Marketing Manager at VistaPrint. A goal-oriented individual, you will be responsible for launching new products and managing product line initiatives, from planning through delivery. You'll manage the development and deployment of comprehensive direct mail and lettershop solutions for customers, as well as developing business cases, gathering and validating product requirements and driving overall product line performances. Delivering to product revenue and gross margin goals, you'll partner with other managers to develop revenue forecasts, promotions, splash pages, offers and functionality to assist in meeting goals.

With input from the team, you'll develop marketing plans, for the US and internationally, and manage its implementation. You'll work with the analytic, marketing and engineering teams to build and maintain product reporting, including implementing changes and tests and identifying ways to increase conversion rates, repeat rates and order values – identifying opportunities and challenges to drive product line success. You will plan and implement content and functionality updates, website updates, merchandising plans, QA, and testing plans. To drive pricing and functionality decisions, you'll conduct market research that provides input into product design, including competitive research, customer surveys, industry research and more.

We invite you to learn more about the outstanding opportunities at VistaPrint––where project variety and cross-functional exposure encourage fresh thinking and allow you to accomplish your very best work. VistaPrint changes everything. Nothing will ever be the same. It will just keep getting better. We are proud to be an equal opportunity employer.
REQUIREMENTS


You will need a Bachelor's Degree in business or marketing (advanced degree preferred), and at least five years of solid experience in direct mail and lettershop management; direct marketing agency experience is a plus. You should have a strong working knowledge of database marketing principles, techniques and processes, and Standard Direct Mail package specifications, USPS standards, costs, turnaround and delivery times. You'll need a grasp of lettershop processes and procedures, experience with data selection, data processing and list management, and experience managing and negotiating with vendors. Experience in product marketing or marketing program management is preferred. You should be proficient in the creation and manipulation of spreadsheets/Excel, and have outstanding oral and written communication skills. You'll need strong organizational and analytical skills, and a passion for analyzing products, customers and market dynamics. Highly organized and detail oriented, you should be able to work in cross functional teams, and operate effectively in a fast-paced environment.