Product Manager-Direct Mail Solutions

Are you an experienced product manager? Are you a subject matter expert when it comes to managing and marketing successful direct mail campaigns? Do you intimately understand the operations of a direct mail campaign? Want to lead the product category that is one of the strategic growth initiatives for our Fortune 100 client?

Then we have THE career growth opportunity for you!



Our Fortune 100 client is eager to find an experienced Product Manager to launch and provide ongoing management of their new direct mail product offering. The product will be sold to small business customers via retail store locations.

This person will work as part of a close knit, cross-functional team that ensures the tactical direction and management of the direct mail product offering. They will interact on a daily basis with internal clients and external suppliers while playing a critical role in ensuring long-term customer satisfaction.


Responsibilities of this position include:
*Prepare business and product plans, analyze actual vs. forecast revenue results, develop pricing models and performance tracking processes to monitor and evaluate the direct mail product success.
*Plan and implement the day to day tactical direction for the direct mail product category.
*Coordinate cross functional teams for product and promotion deployment and communication to the field sales and operations organizations.
*Promote and position the direct mail product/solution to achieve superior annual sales growth.
*Participate in customer and competitive research.
*Identify new product strategies based on market and customer needs, and offer gaps that represent a significant revenue opportunity for the company.
*Present status of product strategies and ideas to all levels of management.
*Manage and resolve concerns and/or feedback on specific products.
*Work with some of the best known direct marketers in the country, where you’ll be exposed to exciting, impactful projects.
*Be part of a close knit team that is passionate about their work.
REQUIREMENTS
Experience and Knowledge:
*At least 5 years successful experience as a product manager managing the product life cycle.
*At least 3 years of experience managing the execution of large direct mail campaigns.
*Comprehensive understanding of the Direct Mail industry, production and vendor sourcing.
*The ability to effectively manage multiple projects that involve a variety of direct marketing components.
*Past success with managing and enhancing client relationships.
*Subject matter expertise in direct mail campaigns and their operational inter-workings.
*A team player with an exceptional work ethic.
*Demonstrated knowledge of marketing disciplines.
*Core business acumen.
*Proven experience in identifying industry and customer trends, and customer segmentation marketing techniques.
*Strong understanding of customer experience tracking and reporting
*Comprehension of competitive analysis and trends
*Leading and working with cross-functional groups
*Writing strategic marketing plans
*Database marketing a plus

Skills:
*Strong human relations, communications, organizational and analytical skills.
*Outstanding organizational, communication, and problem-solving skills.
*A proven ability to consistently meet deadlines.

Personality:
*Customer focused orientation

Education:
*Bachelor’s degree/equivalent in Marketing, Communications, or related business discipline; MBA preferred.
*Strong human relations, communications, organizational and analytical skills.