Online Marketing Analysis Manager-Ridgefield Park, NJ

Global consumer electronics brand, headquartered in Ridgefield Park, NJ ( 5 miles from Manhattan) seeks an Online Marketing Campaign Analyst. Reporting to the Director, Integrated Marketing, the Analyst conducts analysis and reports on marketing activities. Essential responsibilities include:

Perform marketing campaign and investment analysis for all Online advertising, CRM and website related activities
Conduct in-depth analysis of larger campaigns
Define and implement routine reports (weekly / monthly) for marketing campaigns
Provide detailed monthly and quarterly results overviews to management
Provide recommendations on ways to improve marketing efficiency and effectiveness
Conduct analysis and segmentation of CRM database to identify key target segments and best communication strategies to these segments
Stay abreast of current trends and best practices in marketing analysis and tools

Refer to Job#14427-CB and email MS Word attached resume to Howard Fishman, [Click here for email] or register online at www.analyticrecruiting.com choosing Howard Fishman as your contact recruiter.
REQUIREMENTS
Bachelor’s Degree in marketing, finance or related business discipline.
Minimum 3 years relevant marketing analysis experience including:
-Clickstream analysis (using tools such as Webside Story or Webtrends)
-Direct marketing campaign analysis (for both DM and email campaigns)
-Test designs for marketing communications
-Search engine marketing and
-Online banner campaigns
Strong proficiency with Microsoft Excel, and
Proficiency with Microsoft Word and PowerPoint