Marketing Strategist

Functional Area: Marketing
Required Experience: 4 years
Required Education: Bachelors DegreeJob Summary
The selected candidate for this position will manage and provide team leadership on projects to implement strategies supporting advancements in emerging markets. Prepare complex financial and economic analysis to evaluate customer profitability and recommend strategies to enhance economic benefits. Identify, research, analyze and document market opportunities to support strategic product and service plans. To perform this job successfully, an individual must be able to perform each of the following essential duties satisfactorily. Evaluate customer profitability; recommend strategies to enhance economic benefits for both Worldspan and the customer. Provide related ad hoc analysis and reporting as required. Conduct financial analyses to forecast revenues from product offerings. Investigate industry and market place trends to determine customer requirements, competitive offerings, and technological advances. Identify critical market areas, needs and opportunities. Research and acquire information and prepare competitive market and product analysis. Develop North America industry-based marketing plans and strategies. Ensure opportunities to take advantage of market opportunities. Define, or assist in defining short and long-term goals for company products, programs and services to meet established corporate objectives. Develop sales and product forecasts. Monitor monthly results; recommend market strategies, product initiatives and/or promotions to achieve revenue goals. Interface with Product Development; prioritize market needs; evaluate product specifications and provide customer feedback. Develop marketing plans for product releases. Ensure compliance with established Worldspan legal standards. Research, identify, and evaluate new business opportunities. Conduct market research, utilize information to identify critical market areas and business opportunities. Assist in establishing product priorities. Represent Worldspan by attending and participating in industry and market related conferences and committees. Prepare and deliver presentations as requested. Maintain full knowledge of Worldspan products and functionality; pricing, policies and sales guidelines; and understanding of competitive products and services. Oversee planning and coordination of market-specific conferences.Qualifications
Proven sales, marketing, and financial analysis background.
Strong understanding of GDS functionality and related industry product and processing. Excellent analytical and problem solving skills. Strong marketing, finance and technical aptitude. Strong knowledge of business modeling, and cost and revenue analysis. Excellent negotiation skills. Strong leadership skills. Excellent verbal, written and interpersonal communication skills required. Effective presentation skills. Excellent organization and time management skills; ability to manage multiple tasks and work in a deadline-oriented environment. Ability to work under pressure. Strong understanding of word-processing, spreadsheet, and graphics / presentation software applications. Ability to work with minimal supervision. Ability to travel by car and / or air up to 30% of the time.
EDUCATION and/or EXPERIENCE: A level of knowledge in a specialized field equivalent to that ordinarily acquired through completion of a Bachelor’s degree in Sales, Marketing, Business, Finance or related field. Master’s degree preferred.
Four to six years of related marketing experience.
REQUIREMENTS
Please see Job Description