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Marketing Research - Sr. Manager
| Details |
Country: USA
Location: Northwest OH
Total applied: 40
Location: US-OH-Northwest
Base Pay:
$100,000 - $130,000/Year
Other Compensation
Employee Type:Full-Time Employee
Industry:Consumer Products
Manages Others: NoJob Type:Management Marketing Research
Req'd Education:4 Year Degree
Req'd Experience:More than 5 Years
Req'd Travel:None
Relocation Covered:Yes
Contact Name:Merrill Rutman
Contact Phone:201-934-9988
Reference ID:
J6-12
Marketing Research - Sr. ManagerThe company is a leading manufacturer and marketer of quality home products. This position functions as a one-person research department. The selected candidate will report to the director of brand marketing.Responsibilities:Perform hands-on brand-level and product-level qualitative and quantitative custom marketing research including consumer segmentation, A&U tracking, ad effectiveness testing, brand equity building, and positioning/ID building. Link product development projects to consumer and market needs using ethnography, conjoint, price elasticity, needs/gaps analysis, and other custom research techniques.DO NOT APPLY unless you meet ALL the following requirements.Five or more years hands-on experience in qualitative and quantitative custom research including statistical modeling and analysis and recent brand-level strategic marketing research. At least three years of this experience must be in consumer research in durable goods. (Note: Research experience using only syndicated data CANNOT be substituted for this requirement.)Track record of custom marketing research projects leading to actionable recommendations, including projects in consumer segmentation, brand ID/health metrics, or ad effectivenessExperience with both traditional and innovative research methodologiesCareer experience across at least two product categories, e.g. CPG, housewares or other durable goods, food, beverages, etc.Experience in teaching or coaching marketing staff and company executives on how to leverage research as an input to the business decision-making processBachelor’s degree. Engineering or psychology preferred.Strong skills in communications and presentation to the non-research communityExperience in moderating focus groups and interviewing is a plusConsulting experience is a plus
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Marketing Research - Sr. Manager
The company is a leading manufacturer and marketer of quality home products.
This position functions as a one-person research department. The selected candidate will report to the director of brand marketing.
Responsibilities:
Perform hands-on brand-level and product-level qualitative and quantitative custom marketing research including consumer segmentation, A&U tracking, ad effectiveness testing, brand equity building, and positioning/ID building. Link product development projects to consumer and market needs using ethnography, conjoint, price elasticity, needs/gaps analysis, and other custom research techniques.
DO NOT APPLY unless you meet ALL the following requirements.
Five or more years hands-on experience in qualitative and quantitative custom research including statistical modeling and analysis and recent brand-level strategic marketing research. At least three years of this experience must be in consumer research in durable goods. (Note: Research experience using only syndicated data CANNOT be substituted for this requirement.)
Track record of custom marketing research projects leading to actionable recommendations, including projects in consumer segmentation, brand ID/health metrics, or ad effectiveness
Experience with both traditional and innovative research methodologies
Career experience across at least two product categories, e.g. CPG, housewares or other durable goods, food, beverages, etc.
Experience in teaching or coaching marketing staff and company executives on how to leverage research as an input to the business decision-making process
Bachelor’s degree. Engineering or psychology preferred.
Strong skills in communications and presentation to the non-research community
Experience in moderating focus groups and interviewing is a plus
Consulting experience is a plus
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