Marketing Programs Manager

CA (NYSE: CA) a $3.5 billion, international publicly traded company is transforming the management of information technology, and is undergoing a transformation itself. We've sharpened our focus on execution, launched a new brand identity and vision for the marketplace, put a new management team in place, focused the Company on systems, security and storage management software for the enterprise, and strengthened relationships with our partners and enviable customer base of 95% of the Fortune 500. Clearly, we are well positioned for the future. We are currently looking for a qualified Marketing Programs Manager - EMEA to join our CA Marketing team at our Redwood City, CA office.The Marketing Programs Manager is primarily responsible for lead/demand generation via development and implementation of targeted 1:1 marketing programs aimed at either retention or acquisition. Working with the Demand Generation Director, the Program Managers' responsibilities include executing programs, monitoring them from start to finish, measuring results and reporting back. The techniques include, but are not limited to webinars, events, telemarketing, direct mail, and email campaigns. This position assumes full and total responsibility and accountability for all lead generation/business origination activities. This entails driving the lead generation process through all stages (strategy, development, execution and measurement). Position also involves the opportunity to provide input towards evaluating and revamping -- where applicable -- existing practices and developing new programs and promotions.The ideal candidate will possess 3 - 5 years experience in marketing, direct marketing strongly preferred. Candidates must have the ability to understand the standard promotional vehicles, optimize their mix, and implement them to yield sufficient high-quality leads. In addition must be able to create metrics to generate and monitor feedback, and adjust the programs accordingly. They will also ensure that all leads are appropriately managed, documented, sorted, etc. Strong multi-tasking skills - with the ability to handle multiple projects (must be able to demonstrate this from prior jobs) are required. Must be a team-player, who possesses good networking/people skills. The ability to work within a budget and with aggressive deadlines as well as be passionate about the business is also essential.Clarity, the industry-leading IT Governance solution, enables IT organizations to achieve world-class performance by improving the quality of their engagement with the business and enhancing their ability to run at peak efficiency. The Clarity system features integrated portfolio planning, demand management, project management, resource planning, and time and cost management. More than 425,000 users at 425 companies depend on Clarity to govern IT and, increasingly, to manage new product development. The Clarity Division (formerly Niku) is part of CA's Business Service Optimization (BSO) unit, which offers leading systems for service, asset and change management and provides a comprehensive framework for delivery of world-class IT services. For more information, please visit http://www.ca.com/clarity.It's an exciting time at CA. We offer a competitive salary, company sponsored premium Medical/Prescription & Dental Plans, Company-Paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Employee Stock Purchase Program, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program and Veterinary Care Insurance. To learn more about CA and this opportunity, we welcome you to visit our web site at ca.com.Department: Business Service Optimization
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