Marketing Product Manager

Perfection Learning, a publisher of K-12 educational materials, is looking for a marketing product manager to work out of our Des Moines, Iowa office. This individual will be responsible for driving the promotion and sales of key product lines. Reports to Director of Marketing.

Responsibilities include:

Product promotion including:
Setting annual promotional plan including mix of direct mail, direct response, fax, e-mail, and sales support materials.
Writing all product copy.
Collaborating with Advertising department on design and approval of all product promotion.
Developing scientifically-based research reports to support product sales.
Developing product correlations to state and national educational standards.
Coordinating and delivering presentations to customers and sales reps.
Coordinating booth presentation and promotions for national exhibits.
Planning customer hospitality events at national exhibits.
Attending national exhibits.

Market research including:
Organizing and conducting customer and sales rep focus groups.
Writing and implementing customer and rep surveys.
Analyzing results of research and making recommendations.
Understanding positioning of competitive products and companies vs. company products for purposes of product development, pricing, promotion, and training.

Product development input including:
Collaboration with President and editorial staff in setting strategic direction as a result of market trends and past sales results.
Recruiting and coordinating customer product reviews.
Developing product packaging.
Product pricing.

State textbook adoption coordination including:
Monitoring state textbook adoption schedules.
Assessing fit of product to state standards.
Working with sales management team and local reps in recommending products for submission.
Coordinating all submission requirements.

Sales training and support including:
Develop effective sales collateral to support field and customer service sales efforts.
Collaborating with sales team in providing sales collateral, product information, and custom packaging to drive sales.
Travel with key sales reps.
New field rep training and customer service training.
Planning national sales meeting along with other marketing and sales management staff.
REQUIREMENTS
4-year degree required. 5 plus years of sales or marketing experience with educational background a plus. Applicant must be creative; able to take the initiative and make independent decisions; be highly organized and able to manage multiple projects simultaneously; have excellent oral and written communication skills; and possess strong computer and analytical skills. Position includes competitive salary, benefits, and 401K. Equal Opportunity Employer M/F/H/V.

Please submit resume by e-mail or mail only to:
Kristin Hipwell
Director of Marketing
Perfection Learning
10520 New York Avenue
Des Moines, IA 50322
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