Marketing Manager, Search

MARKETING MANAGER, SEARCH – NETFLIXLOCATIONLos Gatos, CA
THE COMPANYNetflix (NASDAQ: NFLX) is the largest online movie rental service, providing more than four million subscribers access to over 60,000 DVD titles. Revenues have grown from $5 million to $500 million in five years. For $17.99 a month, Netflix subscribers rent as many DVDs as they want, and keep them as long as they want, with three movies out at a time. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by first-class mail from over 37 regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery following shipment. The Company provides subscribers extensive information about DVD movies, including critic reviews, member reviews, online trailers, ratings, and personalized movie recommendations. For more information, visit www.netflix.com.
THE ROLEReporting to the Senior Manager, Online Marketing, the Marketing Manager, Searchwill be responsible for Netflix’s holistic Search Engine Marketing initiatives, including both Paid Search campaigns and Search Engine Optimization efforts at Netflix. This strategic role at Netflix is perfect for a search marketing guru.The Marketing Manager, Search will oversee two main areas, integrated in their ultimate goals and connected within the search industry, but requiring two very different skill sets. This person will direct the budget and campaign optimization and analysis for Paid Search programs at Netflix, including managing relationships with Google, Yahoo, MSN, as well as other strategic relationships.The Marketing Manager, Search will also oversee product management duties associated with measurement, analysis and optimization of Netflix’s natural search optimization effortsThis position will influence the design of the Netflix site as well as directly grow Netflix’s customer base. Netflix is one of the largest online advertisers today (Nielsen). This sits at the forefront of the online marketing / search marketing industries.
REQUIREMENTSRequires technical understanding of natural search engines and website design
Create, implement, track, analyze and optimize Netflix’s paid search marketing campaigns across multiple search engines.Utilize successful creative testing, bidding strategies and keyword management on pay per click search engines.Effectively achieve goals (customer acquisition).Manage day to day relationships with advertising partners.Direct Netflix’s SEO efforts, including analyzing results and product managing optimization efforts.Establish and track measurement metrics for SEO efforts including communicating results to the Executive team and advocating for internal resources as appropriate.Evangelize holistic search marketing principles within the Netflix organization.
IDEAL CANDIDATE QUALITIES:Strong analytic skills including statisticsDeep understanding of SEM including solid basics with SEO and Paid Search, but also including working knowledge of current and emerging trends and technologiesUnderstanding of website design and analytics technologiesIndependence and efficiencyHigh attention to detail and project management fluency
EDUCATION & EXPERIENCE:
Bachelor’s degree; advanced degrees a plusAt least 5 years experience in online marketing / search marketing / ecommerceAt least 1 year experience in product management
REQUIREMENTS
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