Marketing Manager

Key Words: mall marketing, public relations, sponsorship
Marketing Manager needed at Montclair Plaza, located in Montclair, California.>
>
General Growth Properties is a publicly traded Real Estate Investment Trust ("REIT") and is listed on the New York Stock Exchange under ticker symbol GGP. GGP and its predecessor companies have been in the shopping center business for over fifty years. The second largest regional mall REIT, General Growth owns, develops, operates, and/or manages shopping malls in 44 states. As of March, 2004, GGP had ownership interests in and/or management responsibility for more than 200 regional shopping malls totaling more than 200 million square feet of retail space. GGP also has the distinction of being the largest third-party manager for owners of regional malls. Headquartered in Chicago, Illinois, GGP has more than 5,000 employees nationwide. Our malls feature more than 24,000 retail stores and anchor department stores, as well as theaters, sit-down restaurants, ice skating rinks and other forms of family entertainment.

This position is responsible for leading the marketing efforts for their property in the accomplishment of center goals and achievement of center CVA.
Strategic Planning/Execution- Works with entire mall team to develop long-term vision at the center in relation to its competitive marketplace. Leads the development of center's annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements.
Retailer Relations and Sales Production- Responsible for establishing effective business relationships with retailers on a local level in order to maximize the sales productivity and success of the events in the mall.
Research/Results Measurement- Coordinate research activity for center (customer studies, trade are demographics, customized research initiatives) and effectively utilize research information in the development and execution of center's business and marketing plans. Develops appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
Leasing Assistance - Supports the leasing function through participation in the leasing process, development of customized leasing/sales materials, and optimal representation of the center to appropriate retailers (existing and potential).
Revenue Generation/Sponsorship - Maximizes non-traditional revenue through the execution of appropriate income-generating events, promotions, and activities. In addition, drives the effort for obtaining local sponsorships for mall revenues, programs, and events.
REQUIREMENTS
Required:
Minimum of five years in retail and/or related shopping center experience.
1-2 years experience in a sales and or marketing position.
3+ years in a sales and or marketing position preferred.
Strong verbal and written communications skills; plus interpersonal and selling skills required.
Ability to develop strategic solutions required.
A high standard of visual presentation.
Persuasion and conflict resolution skills required.
Strong team player.
Computer aptitude.
2 years supervisory experience.
Excellent written and oral communication skills.
Desired:
Bachelor's degree in marketing related field

EOE M/F/D/V