Marketing List Planner and Strategist

The List Managers responsibilities focus on managing the company’s overall direct mail/ email list strategy.
Major responsibilities include:•Ability to size target populations
•Logically structuring campaigns to meet business goals
•Adhering to stringent quality control principles
•Coordinating timely delivery of channel extracts
Candidate should have experience with the following:•Purchasing outside lists
•Utilizing direct response scores and segmentation
•analyzing list performance;•executing test campaigns and keeping detailed documentation of campaigns
•Proven proficiency with MS Excel.•Ability to work with vendors and internal/external partners to develop and execute clean, accurate lists for direct to consumer marketing purposes while maintaining responsibility for performance metrics.•Ability to analyze mail performance data•Ability to develop mailing strategies•Proven project management skills
•Knowledge of direct marketing industry
•Knowledge of database marketing techniques
REQUIREMENTS
BS and 2-3 years related experience.