Marketing Generalist

Teachers Insurance and Annuity Association-College Retirement Equities Fund (TIAA-CREF New York, New York), is one of the largest and most respected financial service providers in the world. For more than 85 years we’ve been dedicated to serving the financial well-being of an extraordinary group of people – those working in the academic, medical, cultural, and research fields.

Financial Services


ADVISOR SERVICES MARKETING POSITION





Position Summary



Position supports TIAA-CREF Advisor Services marketing communications efforts. Responsibilities include:



Plan and execute advisor-targeted marketing communications projects that communicate and reinforce TIAA-CREF's brand positioning and investment story

Responsible for all tactical facets of a marketing program. This includes: developing tactical plan and timelines; creating new marketing materials and updating existing materials; collaborating with the creative agency and internal departments; and ensuring timely launch of materials to meet sales priorities.

Lead the development, writing and production of print, online and multi-media presentations that support the sales force and business goals. This includes e-newsletter, print newsletter, and product-related materials in various print and electronic mediums.

Content management for advisor website, leveraging all marketing materials from all mediums and integrating into a web-based environment



Approximately 50% of the position's time will be dedicated to driving and managing projects, and 50% devoted to writing and developing content for various types of marketing communications. Generally the position will need to manage up to 10 projects simultaneously at various stages and priorities.





Responsibilities

Manage all tactical aspects of year-long e-marketing program including working with creative agency on development and with e-vendors on transmission

Manage all stages of development and execution of quarterly print newsletter and marketing collateral

Manage content for advisor website including project-team work for 2-year website revamp project

Write and edit advisor-targeted materials that communicate clearly and accurately about investment markets and investment products including newsletter articles, product materials such as marketing collateral, pitch books, emails, online channels, etc.

Manage projects, including internal and compliance reviews

Consult with investment and product areas to develop topics for advisor-targeted materials as well as specific content





As a TIAA employee, you have access to a highly competitive benefits package that includes the following plans: Retirement, 401(k), including an excess plan, Medical coverage, including prescription drug coverage, Dental coverage, Vision care, Long- and short-term disability, Life insurance, Flexible spending accounts, Paid time off, Work/life programs, Tuition reimbursement, Adoption assistance, Fitness reimbursement, Commuter benefits, and Back-up childcare.
REQUIREMENTS


Job Requirements

Working knowledge of financial markets including domestic and international equities markets and domestic bond market, as well as product knowledge with focus on mutual funds and alternative investments

Working knowledge of financial intermediaries as clients/target market.

Ability to work efficiently and effectively under deadline pressure and a keen sense of urgency around deliverables

Strong interpersonal and organizational skills

Able to work independently

Superior project management skills including ability to effectively manage numerous projects and priorities simultaneously

Stay informed about TIAA-CREF's investment products and the financial services industry

Series 7 registration within first six months of hire

Experience at writing a range of marketing collateral, newsletter articles, etc.

Flexibility to take on new and additional assignments and responsibilities as needed

Bachelor's Degree in Marketing, Communications, or equivalent combination of educational and work experience

3-5 years marketing or other related work experience