Marketing Director I

To apply, please copy and paste the following address into a blank browser window:
http://jobs.aquent.com/myaquent?PROC=AWUIDrawJobDesc&websiteType=mcs&serverID=1&postingId=26571

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This individual will be taking the Company's insurance offerings to the broadmarket. Must have significant brand planning and market launch experience. Individual needs cross channel experience, strong background with awareness channels (radio, TV, outdoor, PR, events) as well as agency management expertise. We need a hungry individual who wants to take things to the next level.
Salary commensurate with experience.
BASIC FUNCTION/PURPOSE:
•Develops and executes marketing communications and public relations strategies for Company's insurance product offerings.
•Manages necessary brand planning efforts to formally introduce Company's product to the broader market.
•With limited direction, develops integrated communications strategies, leveraging appropriate mix of marketing channels; strategies should be derived in the context of potential revenue opportunity from targeted audience groups.
•Serves as a communications and PR consultant to segment groups in support of various Company campaigns and marketing initiatives.
•Serves as Creative Director and Brand Compliance Manager to ensure consistent and proper use of Company's brands.
•Serves as a coach for peer managers and less experienced personnel.

DUTIES AND RESPONSIBILITIES:
•60% -- Provides strategic direction and management for marketing campaigns and supporting communications. Manages initiatives within prescribed budget parameters and timeframes:
oDevelops and implements novel brand and communications strategies for the broad market segment.
oServes as Creative Director for in-house creative resources ensuring all communications materials adhere to brand guidelines (creative, editorial, voice).
oDevelops innovative content and creative for a variety of communications components including advertising, brochures, sales presentations, case studies, white papers, ad campaigns, websites, webcasts, emails, events, etc.

•20% -- Develops innovative PR strategies in support of various Company lines of business:
oManages information exchange with general media and industry trade publications.
oConducts interviews and develops content for press releases.

•10% -- Manages external vendors.
•5% -- Manages direct reports; mentors less experienced managers.
•5% -- Performs other duties as requested.

TECHNICAL COMPETENCIES:
Required:
•College Degree
•PC skills
•Basic Microsoft Office Suite

Desired:
•MBA
•MS Excel, MS PowerPoint and MS Project
Project Management Certification
•Seven years relevant work experience

ADDITIONAL COMPETENCIES:
Required:
•Proven ability to get things done in a complex, rapidly changing environment; results oriented with a strong track record of management and execution.
•Ability to take direction from multiple people and successfully prioritize competing priorities.
•Outstanding verbal and written communications skills, strong editing skills with great attention to detail.
•Strong organizational and time management skills.
•Good people manager with ability to mentor, coach and develop others.
•Experience in launching new products or services.
•Creative, out-of-the-box thinker

Desired:
Insurance industry experience (homeowner's or auto)
KEY RESULTS AREAS:
•Communications Plans
•PR Plans; subsequent hits
•Project Timelines
•Project Budgets

PERFORMANCE STANDARDS:
•Level of awareness (number of impressions) generated through awareness-building channels; response rates from direct channels
•Quality of communications materials
•Responsiveness to internal customers
•Contributions to number of new customers for various lines of business

ADDITIONAL DIMENSIONS:
•Travels 15%
•Responsible for maintaining good relationships with internal partners (account teams, Claims, PS&S, IS&S, pricing, call center, etc.)
•May be delegated portions of brand/communications budget for his/her management.

JOB AUTONOMY/ACCOUNTABILITY:
Has authority to reallocate budget as needed to execute on changing business priorities.

About Aquent

For 20 years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies – including two-thirds of the Fortune 500 and 90 of the Fortune 100 – build their internal marketing and communications capabilities. Today Aquent has 70 offices across 17 countries, with 11,000 talent working at more than 3,000 companies. Aquent, www.aquent.com, is headquartered in Boston, Massachusetts.
REQUIREMENTS
To apply, please copy and paste the following address into a blank browser window:
http://jobs.aquent.com/myaquent?PROC=AWUIDrawJobDesc&websiteType=mcs&serverID=1&postingId=26571

**Please note: Clicking on Careerbuilder's "Apply Now" button may result in an error message**.