Marketing Copywriter

Company Profile: C&T Publishing, Inc. is a publisher of inspirational and instructional, books and products designed to inspire creativity in a wide range of craftspeople –from beginners to master artisans. We offer the finest quality publications available from today’s top quiltmakers, fiber and paper artists. Book subjects include: quiltmaking – traditional and contemporary styles; soft crafts; paper arts; dollmaking; ribbonwork and embroidery; fabric painting and surface embellishment.

We are presently seeking a Full-Time Marketing Copywriter.

Job Responsibilities

Statement of position goal: Responsible for crafting and writing the best possible text to communicate information, promote, persuade, and sell products and that will help reach or exceed annual sales projections.

Duties and Responsibilities:
Marketing Collateral:
·Attends and provides creative input at pre-publication meetings to extract key selling points, title, and front and back cover images to best sell the product on all marketing collateral and conducts additional market research as needed
·Writes the most sellable copy for C&T's products and services
·Composes and proofreads all marketing and sales copy, which includes, but is not limited to:
·sell sheet/product copy for catalogs
·product packaging, product internal copy
·back cover copy
·specialty brochures and newsletters
·press releases
·advertising copy and ad headlines
·special promotional pitches for accounts including special sales offers, flyers, sales pitches to craft-related television shows
·e-mail newsletters and broadcast emails to opt-in mail lists for consumers, teachers, authors, accounts, etc.
·web site cover stories and web content (when needed)
·Researches competitive and comparative title information for the book trade;
·edits/rewrites lesson plans created for each product
·Sends support materials to authors for securing testimonials for book covers, edits text, and handles all processing details (testimonial permission forms, promo invoices, etc.)
·Maintains publicity records of hits/success data
REQUIREMENTS
Requirements:
Ideally, the copywriter position requires sufficient industry knowledge to determine competitive and comparative titles for market position and sales support.

·Applicant must have 3+ years’ direct experience in copywriting marketing/selling copy.
·Applicant must provide evidence of ability to write cogent marketing copy that sells product
·Computer skills: proficiency in Word, Excel, FileMaker
·Project management and organizational skills a must
·Ability to multi-task and prioritize tasks and able to work in a fast-paced environment
·Must be attentive to detail
·Publishing experience preferred, but not required
·Copywriting experience required (must show samples of work and take a copy writing and proofreading test)
·Bachelor’s degree (in marketing, journalism, or public relations preferred)

Salary is commensurate with experience. C&T is an EOE and offers a benefits package and provides a relaxed, friendly, and flexible working environment. This is a full-time position.

Please send or fax resume to:

HR – Sales&Mktg
C&T Publishing
1651 Challenge Drive
Concord, CA 94523

Email: [Click here for email]