Marketing Communications Manager

Leading Energy company is looking for a Marketing Manager. The qualified candidate will have Energy experience as well as the following:

Responsible for Marketing activities which support strategic marketing and sales objectives of the company’s Commercial & Industrial (C&I) sales group through the development and implementation of high-impact, external communications programs directed at large commercial, small industrial and National Account customers.

Works closely with the V.P. of Sales and the sales staff on marketing programs that promote long-term customer relationships, build brand awareness and identify sales opportunities through:

-Lead generation, sales tracking and analysis
-Competitive market analysis
-Marketing program/campaign development, execution, management and analysis
-Collateral development of appropriate sales and marketing materials from creative development and copywriting through production and approvals
-Development of innovative products and services appropriate to this customer segment (supporting role)
-Trade shows and conferences. Identify opportunities, plan, execute and measure results, including the tracking of leads. Coordinate and manage all activities related to tradeshow/conference activity
-Media planning, buying and management as appropriate
-Alignment of projects and activities with Marketing, Corporate Communications, and Public Relations
REQUIREMENTS
Knowledge Skills and Abilities
Required
•Energy industry experience
•Business-to- business experience
•Excellent written and verbal skills
•Excellent time management skills
•Strong computer skills, particularly with MS Office Suite
(Word, Excel, and PowerPoint), as well as MS Project, Visio

Experience with Salesforce software a plus
•Must be able to work effectively and efficiently in a dynamic, fast moving, deadline driven environment