Marketing Circulation Analyst

Become a key member of the Direct Marketing team and be responsible for the planning, execution, and analysis of Retail Direct Mail circulation strategies that maximize incremental sales and profit while optimizing investment. Support the greater Direct Marketing group through insightful analysis of multi-channel contact strategies, testing scenarios, and historical performance. Retail Direct Mail
Circulation Management: Develop segment circulation plan and P&L’s for Retail direct media by incorporating file forecasts, impact of test results, merchandising changes, production cost estimates, and promotion plans. Responsible for communication and coordination of planning process as will as providing recommendations to Direct Marketing management that improve incremental sales and profit while optimizing investment. Analysis: Responsible for developing analysis that provides insight into Retail direct media performance as well as communication of findings (all channel lift and profit analysis), including business recommendations that improve retail circulation productivity and profitability.
Conduct data-driven and fact-based analysis to support and enhance Retail direct media contact strategies.
Design and analyze Retail direct media circulation and promotional testing scenarios; analyze the effectiveness, communicate findings, and recommend/implement strategies based on the results.
Perform longitudinal contact strategy analysis (for Retail direct media) across multiple media types through data mining and testing scenarios.
Conduct ad hoc analysis, which may include in-depth discovery of seasonal trends and historical performance analysis that is centered on specific customer segments. Modeling: Partner with modeling group (Marketing) and/or an outside vendor in the development for enhanced model implementation to meet name selection needs and achieve planned Retail direct media objectives.Multi-channel Contact Strategies
Analysis: Responsible for developing analysis that provides insight into multi-channel segmentation and direct media performance as well as communication of findings (all channel lift and profit analysis), including business recommendations that improve multi-channel circulation productivity and profitability.
Conduct data-driven and fact-based analysis that support multi-channel segmentation strategies and enhance direct media contact strategies.
Design and analyze multi-channel direct media circulation and promotional testing scenarios; analyze the effectiveness, communicate findings, and recommend/implement strategies based on the results.
Perform longitudinal contact strategy analysis across multiple media types through data mining and testing scenarios.
Conduct ad hoc analysis, which may include in-depth discovery of seasonal trends and historical performance analysis that is centered on specific customer segments.
REQUIREMENTS
Education/Experience Required:
4+ years experience in database marketing analysis, direct marketing analysis, and/or marketing research analysis, preferably in the retail industry.
Great thinker! Strong quantitative analysis skills coupled with solid business foundation, particularly in direct marketing topics.
High degree of proficiency in PC applications, especially all Microsoft Office Applications.
Previous experience with computer systems and analytical tools supporting database marketing such as Access, SAS, SQL, or SPSS highly preferred.
Excellent communication skills (written, oral, and presentation).
BA degree in Marketing or related fieldWHAT DO WE DO?
Eddie Bauer is a specialty retailer that sells high quality casual apparel and accessories for the modern outdoor lifestyle. Our brand is authentic. It is named after our founder, Eddie Bauer. This heritage provides the company with the foundation for the brand: a love for the outdoors, quality you can trust, passionate product design, great customer service, a spirit of innovation, and creative marketing.WHY EDDIE BAUER?
We believe that people are the foundation of our business. Our culture is unique; our values encourage focusing on customers, quality, curiosity, passion, teamwork, integrity, straight talk / listening and results. Our teams possess a great sense of pride and energy. Eddie Bauer's Associates know they make a difference!WHAT WE OFFER!Eddie Bauer offers a collaborative work environment, competitive compensation, product discount and an industry leading relocation program.We will personally contact applicants qualified for an interview. No phone calls please.Eddie Bauer is committed to equal opportunity employment.