Marketing Analyst, DMA Insights

Yum! Brands, Inc. is the world's largest restaurant company with more than 33,000 restaurants in over 100 countries and territories and more than 840,000 employees worldwide. Four of our restaurant brands -- KFC, Long John Silver's, Pizza Hut and Taco Bell -- are the global leaders of the chicken, quick-service seafood, pizza and Mexican-style food categories respectively. A&W Restaurants is the longest running quick-service franchise chain in America.You'll find a fun and supportive culture, where our success comes from the belief that our people's capabilities are our greatest asset, and investing in you is our top priority.
So if you’re looking to spice up your career and want a company whose culture has a little sizzle and thinks outside the bun? Make the bold choice and choose Taco Bell. Why? Not only will you find a company that focuses on their employees, but you will work for the best, as Taco Bell was just named the Best Place to Work in Orange County! Come see what it’s like to work for an industry leader with endless possibilities!The vision at Taco Bell is to exceed expectations every day in everything we do. So it’s no wonder that we’re part of Yum! Brands, Inc., the largest restaurant company in the world. To keep up with our rapid growth, we are looking for talented individuals who share our values of teamwork, respect, accountability, integrity and innovation.The Marketing Analyst, DMA Insights is responsible for analytically supporting the DMA excellence function within the Consumer Insights department. This position offers strong exposure and accountability and requires gaining the confidence of both the Sr. Marketing team and the Taco Bell field agencies so that optimal business decisions are made.This position impacts (either directly or indirectly) many decisions relating to the Taco Bell brand covering over 7000 locations. Additionally, insights from this position heavily influence local franchise association meeting decisions and outcomes. Primary job scope and magnitude will include:
•Improve current tracking and analysis methods, models and processes to more effectively and efficiently build understanding of business opportunities.
•Support field marketing with product/promotion performance tracking.•Support field marketing with analysis and information on market or DMA level performance.
•Effectively communicate, through written and oral means, results, ideas and recommendations to field marketing and the field agencies.
•Perform DMA analysis for field marketing and the senior team using all Consumer Insights information (both syndicated and custom) including Excel, Access, MSI, DSR, TLD, Restaurant Trends, Crest, and a variety of syndicated and custom research vehicles.
•Develop the tools for an efficient & effective data transfer pipeline from the RSC to field agencies & field marketing.
REQUIREMENTS
•BS with a major in an analytically oriented discipline such as MIS, computer science, math, accounting, engineering, finance or applied economics.
•2- 5 years analytically oriented business leadership / experience.
•Strong communication skills.
•Highly versed in applications software including advanced knowledge of Excel, working knowledge of Access required (advanced preferred), working knowledge of Visual Basic preferred (not required).What makes Yum! a great place to work? It's our people. That's why we invest in people capability so they can make the most of their career. With a diverse workforce and ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the work/life balance that is so important to all of us.
If you have a desire to be part of our team and work in an open and fun environment, we've got career opportunities worldwide! Not to mention great compensation and benefits packages and a career that can really lead somewhere. Great things start here. And they carry forward into the lives of each and every one of our employees.
YUM! Brands, Inc is an Equal Opportunity Employer. Applicants for all job openings are welcome and will be considered without regard to race, gender, age, national origin, color, religion, disability, sexual orientation, marital status, veteran status, or any other basis protected by applicable federal, state or local law.