Market Segment Manager

INDIVIDUAL ROLE REPORTS TO: Marketing Director – Pads
LOCATION: Newark, DE

Key Role Activities
Market Segment Manager is responsible for operational marketing plans to effectively position global products in assigned market segments. Develops strategies for product offering including effective selling tools, promotional strategies, and pricing versus competitive product offerings. Is responsible for brand management activities including brand image. Looked to as expert in understanding market trends, and strategic customer needs in assigned market segments. Coordinate objectives with production, R&D, sales and technical support of this product line
Representative activities include analysis of pricing and price points, monitoring of market share and customer satisfaction, supporting sales in acquisition of new customers and launch of new products. Manages Product Manager(s) and ensures appropriate resource allocation and prioritization. Achieves goals and milestones for portfolio.

Key Interface Roles
• Global manufacturing, R&D, Sales, Technical support, Nitta Haas as required
• The Customer : 30 – 50% time spent with customers
• CMPT partners, Epoch, AZEM, Nanophase, Kinik
• Industry associations
• Marketing communications and training


ACCOUNTABILITIES – Including reporting group
• Developing the product plan including global strategy (positioning), goals and metrics
• Conduct market assessment and identify new business opportunities for product line
• Set and achieve market share and financial goals for product line
• Play a key role in defining product roadmaps in concert with Marketing Management, Business Development, Technology and other key stakeholders
• Ensure effective new product roll-out including product training and effective marketing communications
• Manage staff (Product Managers) including their goals, metrics, learning and development
• Align the product line organization and its resources to respond to dynamic market conditions
REQUIREMENTS
ROLE (JOB) SPECIFIC REQUIREMENTS
• 3-5 years proven track record in a lead marketing role. Semiconductor or related industry experience preferred.
• Technical undergraduate degree with MBA preferred
• Excellent communication skills
• International experience a plus

COMPETENCIES:
• Analysis for business decision making (intermediate)
• Business and financial acumen
• Management of self and others including personal accountability, building effective teams, managing & measuring work, motivating others
• Strategic Marketing / Strategic Focus
• Market insight; customer driven
• Operational marketing
• Organizational understanding, business process knowledge (intermediate)
• Interpersonal effectiveness / influence
• Innovation management / conceptual capacity (intermediate)
(Highly skilled / advanced competencies required unless noted ‘intermediate’)