Market Brand Manager Jack Daniel's

COMPANY:
Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel’s Tennessee Whisky, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, and Bolla Italian Wines. Brown-Forman also owns Hartmann Luggage, based in Lebanon, Tennessee. For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.comJob Description:Scope of position: To activate the brand building model for the Jack Daniel’s family of brands in the assigned marketplace with a particular focus on the consumer.Job Description:•Dedicated brand resource in assigned territory to ensure maximum interaction of brand and brand message with target consumers.•Taking strategic direction from the BBM’s and tactical direction from the State Managers this position is held accountable for activating brand activities directly with consumers in the assigned territory. Additionally, this position will be the primary contact for brand expertise/training at the distributor and key account level. Champions Jack Daniel’s Family of Brands at consumer interface with key influencers.
oMBM’s will have a slate of revolving key accounts to ensure superb promotional execution for the Jack Daniel’s Family of Brands and will be called upon by distributors for retail interaction when specific Brand expertise is needed to leverage a Brand opportunity.
•Identify brand building opportunities and plan/execute and/or supervise brand consumer events and prioritize time accordingly.
•Champions the on-premise and event efforts by building lasting trade and consumer relationships with targeted accounts (consistent with target audience) and working long hours; including late nights and weekends.
•Trade and influencer education/relationship builders – focused on consumer target.
•Spokespersons for local PR and media activity. Develops local media relationships and expertise to identify and leverage opportunities.
•Represent homeplace in the local market and serve as host when local market schedules a visit to the brand’s homeplace
•Source for consumer/channel/competitive insights – feeds local market intelligence up through the organization. Participates with the Brand/Regional environmental analysis and collaborates with territory/brand teams to develop innovative programs and ideas.
Success Factors:
•Brand championship: strong brand knowledge and focus. Consistently demonstrates the ability to understand and represent the brands appropriately.
•Marketing Acumen: Proven ability to understand the basics of marketing and the impact on the brand.•Planning, organizing, prioritizing: Manages or allocates finite resources, as directed by BBM and State/Territory manager, towards the achievement of specific plans, projects, goals or objectives which are identified as having precedence in importance. Ability to effectively manage and complete all aspects of complex projects.•Spokesperson: Ability to act as spokesperson/educator at consumer events. Represent the brand in a manner consistent with the brand building model.
•Develop and Maintain key channel/customer relationships: Directs attention towards the implications of various organizational actions and initiatives on the channel/customer.•Motivated by adding value: The ability to operate with a high level of energy on outcomes. Demonstrated enthusiasm for the organization through commitments and actions.
•Connect/Collaborate: Demonstrated ability to work on projects with cross-functional teams to meet consensus goals.
•Business Acumen: Demonstrates good business sense, including the ability to make effective and efficient use of financial resources to achieve intended objectives.
•Excellent Communications: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect
•Accountability: The ability to set challenging goals and achieve results in line with and exceeding agreed upon organizational objectives. Utilize sound judgment and the ability to handle pressure when advising others. Proven ability to agree upon mutually beneficial goals and hold others accountable.•Consumer orientation – Identifying new opportunities and applications that add value for the accounts while increasing the value for B-F. Experience managing large, potentially multi-site clients. Directs attention towards the implications of various organizational actions and initiatives on the account. Understands consumer targets of each brand and how brand and channel fit with consumer motivations by occasion.
TO APPLY: Please visit us at http://www.brown-forman.com/bfjobs/index.htmPlease look for "Market Brand Manager Jack Daniel’s” or for the requisition # "729BR” in the keyword search field.
REQUIREMENTS
•Bachelor’s degree plus 3 years of sales and/or marketing experience within the beverage or CPG industry.
•Excellent communication skills.
•Strong presentation skills including expertise developing Power Point presentations.
•Excellent tactical skills; demonstrated ability to develop and maintain effective working relationships with all members of extended sales and brand teams.
•Resourceful: Understands how to get things done by leveraging resources from a wide range of sources.
•Sound Financial Skills: experience managing a budget.