Manager, Member Marketing (e-Rewards, Inc)

Join Our Team!
e-Rewards, headquartered in Dallas, Texas, is now hiring a Manager, Member Marketing. Position yourself with a solid future in a rapidly growing industry by joining a respected leader in Market Research — e-Rewards. If you are an individual who thrives on creativity, teamwork, personal growth, and challenge, then e-Rewards is the place for you. In return, e-Rewards offers an exciting, challenging place to build a career and make a difference!
REQUIREMENTS
Position Overview
The Manager, Member Marketing is charged with developing a strong understanding of how e Rewards program members feel about and respond to the e-Rewards program. Using this understanding, the Manager, Member Marketing will be responsible for the development and execution of appropriate marketing strategies and tactics designed to increase member satisfaction while maximizing the economic value and profit generated by the e-Rewards membership base.

The Manager, Member Marketing will report directly to the Director, Marketing Services.

Job Responsibilities
With the exception of e-mails sent on behalf of e-Rewards’ Market Research clients, the Manager, Member Marketing is responsible for the quality, frequency and appropriateness of all interactions program members have with e-Rewards.

Job responsibilities include, but are not limited to:
•Developing and implementing communication plans for newly acquired members
•Creating and delivering the recurring Member newsletter
•Managing and flawlessly executing the quarterly Member currency expiration campaign, ensuring an acceptable balance between Member satisfaction/engagement and the reduction of e-Rewards liability costs
•Participating in cross-departmental teams to develop and implement strategies and tactics that will improve response rates and reduce Member opt-outs
•Performing and reporting the results of the quarterly Member satisfaction tracking study
•Developing and executing periodic member reactivation and recapture campaigns
•Tracking, reporting and analyzing member marketing campaign activity (e-mail open rates, click-through rates, opt-outs, response rates, etc.)
•Maintaining content on the Member Web site and developing recommendations for improving the online Member experience
•Ensuring consistent company-wide application of Member messaging and positioning.
•Monitoring of competitive programs and development of recommendations for initiatives which will keep e-Rewards in a leadership position
•Participating in daily production meetings
•Performing special projects as assigned

Requirements
•BA in communications, marketing or equivalent field
•Minimum of 5 years’ professional experience in communications, marketing or equivalent field
•Minimum 2 years of loyalty and/or CRM marketing experience

How to Apply
To be considered for a position as a Manager, Member Marketing, please e-mail your resume in MS Word format to [Click here for email] with “Manager, Member Marketing” or 2006-0087 in the subject line.