Manager, Field Marketing

Position will be located in Dallas, TX!


Core qualifications:
Brand Leadership: Drive sell-in of National Marketing programs as the DMA-level. Build local sites and traffic through ensuring the flawless execution of Regional and National Marketing programs. Ensure timely effective communication with local Agencies, franchisees and corporate operations partners on programs when appropriate. Periodically facilitate DMA-level test market initiatives
Local Agency Management: Manage local agencies to accomplish Taco Bell objectives and to drive sales with effective media and Regional program planning, through strategic guidance, tactical recommendations and active participation in Associations annual planning process
Association Management: Guide local agency and DMA President in development of meeting agendas. Assist local agencies and Association officers in Association administration, including DMA-sales projections, cashflow management, drafting of bylaws, election of officers, and approval of local creative
Program Development: Act as key Field Marketing consultant on periodic RSC-initiated program development and/or test markets, as assigned by Field Marketing Director. Utilize market knowledge and partner with agency and ops counterparts to identify DMA-level business-building marketing opportunities. Programs could range from competitive blunting initiatives, to suggestive upsell or speed-of-service crew incentive program, to brand awareness building partnerships
Analysis: Lead Agency in tracking and reporting sales and competitive trends for the region. Partner with Ops to learn critical information about the market in order to become a market expert. Be able to analyze consumer data in order to truly understand the industry, and the competitive environment, as well as analyze regional programs on a pre/post program basis in order to gauge effectiveness and summarize topline learnings
Budget Management: Manage company local store marketing budget for the region, making smart spending decisions, tracking expenses, and working with Marketing Director to ensure all Regional programs are within approved spending levels. Act as Association Treasurer in co-mingled markets, where appointed, approving Association’s NAFA billing, monitoring cashflow, and performing other Association fiduciary responsibilities
REQUIREMENTS

Successful candidate needs to be a strong, but flexible, mature field marketing professional who is comfortable working in an intense, quick changing environment
Should be self-motivated and results-oriented, have strong analytical and communication skills, and be a team player
Minimum 5 years foodservice experience required, preferably on the Agency or Corporate marketing/field marketing side
Proficiency in Microsoft Excel, PowerPoint, and Word essential