Manager, Creative Services

Discover Applebee's: Applebee's® International, Inc., headquartered in Overland Park, Kansas, develops, franchises and operates casual dining restaurants in 49 states and 16 international countries under the Applebee's Neighborhood Grill & Bar® brand.Each Applebee's Neighborhood Grill & Bar is designed as an attractive, friendly, neighborhood establishment featuring moderately priced, high-quality food and beverage items, table service and a comfortable atmosphere that appeals to all ages. As "America's Favorite Neighbor®," each Applebee's restaurant reflects its local neighborhood. The decor conveys this theme with photographs and memorabilia highlighting hometown heroes, local schools and area history.With nearly 1,900 restaurants, Applebee's Neighborhood Grill & Bar is the largest casual dining concept in America. With restaurants in every part of the nation, from urban to rural, east to west, north to south, Applebee's is able to provide its managers with opportunities for career development and advancement in nearly every area.Key Accountabilities:1. Execution of National Marketing Campaign Creative
Specifically includes:
Execution of national creative elements delivering on the established strategy
Oversight of all components of production
Some broadcast support
2. Assist in the management of website creative
Specifically includes:
Keeping applebees.com functioning according to plan
Ongoing creative and functional maintenance
3. Creative development for Weight Watchers partnership
Specifically includes:
National materials
Materials intended for in-meeting use at WW facilities
Print materials for WW Magazine, or other national publications
Some broadcast support
4. Menu development for Carside To Go, and Applebee's Anywhere
Specifically includes:
Menu design integration
Merchandising or print materials
Some broadcast support
5. Creation of materials for Beverage Marketing Programs
Specifically includes:
All national materials
Creation of materials for local useEqual Employment Opportunity:Applebee's is proud to be an Equal Opportunity Employer, committed to inclusion in the workplace.
Requirements

Ideal candidate will have:REQUIRED:
Education, Training & Certification
Bachelor's degree in Marketing, Communication or related fieldExperience in Similar Role or Function

5 years Marketing experience, Client or Agency side, preferably in
a restaurant or retail environment

Experience managing agency resourcesExperience in Similar Role or Function

History of successful management of multiple projects

Oversight or involvement with corporate website design

Clear communication skills

Budget management experienceTechnical Experience

Experience with direction/management of photographyDESIRED:

Restaurant experience, especially in Casual Dining and/or multi-unit and/or franchise environment

Website strategy creation

Experience with direction of Food Photography

Experience with direction &/or oversight of Broadcast shooting and production

Website design training

Working knowledge of photography

Experience working with a Food Stylist


Come join America's Favorite Neighbor.
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