Manager,Channel Marketing-Direct at Hitachi GST

THIS IS A DIRECT HIRE WITH HITACHI GST


Responsible for global channel marketing and MDF budget, ensuring that corporate objectives and guidelines are met on time and within budget.

Drive quarterly incentive programs to the channel worldwide, enabling achievement of sales targets and ensure interlock with the product lines on tactics.

Create product launch channel plan, including objectives, strategies, positioning, messages and tactics ww.

Manage implementation of channel best practices, including electronic POS reporting, compliance initiatives, and channel policies.

Interact and visit channel customers and represent Hitachi GST at regional distribution conferences.

Lead team in delivery and support of new partner portal.

Supervise external marketing support resources in the creation of materials for marketing programs and campaigns.

Oversee annual worldwide distribution conference.

Manage headquarters-based customer briefing center.

Manage 4 FTEs in NA and provide functional guidance to EMEA and AP teams.

Liaise proactively with the channel, sales, Corporate Marketing & Communications and product managers.Core strenghts include:

Channel strategies and industry best practices

Demand generation in multi-tiered channel environment

Brand management and positioning

Budgeting and post-promotion analysis

Multifaceted project management





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