Lead Marketing Analyst-Palo Alto, CA

Leading SF Bay Area Technology Company seeks Lead Marketing Analyst.

Responsibilities include:
Develop plans and scope for marketing analysis
Prepare and QC data for marketing analysis
Build and maintain data feeds for marketing analysis
Run scoring jobs for existing models
Perform SAS programming
Develop customer insights for all products and sales channels by customer segmentation and analysis

Example projects include:
Build and implement regressions to predict and rank customer performance for marketing programs and direct marketing campaigns
Build and implement regressions to predict a customer’s next product purchase
Develop and analyze customer lifetime value for customer segmentsAnalyze retail purchase data to develop and predict store trade areas and sales on a regular basis
Analyze and present retail trade area analysis and maps on a regular basis
Determine control group sizes and perform backend analysis for campaigns and marketing programs
Develop standard reporting for campaign and customer analysis

Refer to Job#14487-CB and email MS Word attached resume to Orly Miller, [Click here for email] or register online at www.analyticrecruiting.com choosing Orly Miller as your recruiter contact.
REQUIREMENTS
Education background in Math, Statistics, Operations Research, or Social Sciences (BS degree required / MS degree preferred)
Minimum of 6+ years experience in data analysis, statistical modeling, data mining for a direct or database marketing organization
Demonstrated experience in building regression models or performing segmentation analyses
Experience working with very large data sets of customer data captured across a variety of channels
Experience with statistical tools (SAS/SPSS) and data access/preparation methods (SQL, PL/SQL) required