Email Marketing Manager

LegalZoom.com is the #1 provider of online legal documents and filings for small businesses and consumers. Founded in 2000, we’ve helped hundreds of thousands of customer nationwide incorporate a business, register a trademark, write a will, create a living trust and more, all at savings of up to 85% as compared to using a lawyer. Our company is profitable and continues to grow rapidly.

E-mail Marketing Manager – LegalZoom.com

Job Description:
LegalZoom is seeking an experienced E-mail Marketing Manager to join our rapidly growing team. The position will have responsibility for establishing the e-mail strategy and schedule, overseeing development of content and creative, executing e-mail campaigns and tests, and analyzing and reporting results. The key objective for this position is maximizing profits from the e-mail channel to both new and existing customers by developing targeted strategies for acquisition, lead conversion, and re-purchase from previous buyers, consistent with overall customer relationship strategies. This position will report to the Senior Vice President of Marketing.

Primary Responsibilities:
•Develop base e-mail contact strategies, and robust test matrix.
•Create targeted e-mail campaigns using best practices in customer segmentation and clustering and LegalZoom’s rich database of buyers and site registrants.
•Develop unique strategies targeting: using e-mail to find new customers; converting web-sourced leads to buyers; cross-selling other products and services to previous buyers; and developing valuable ongoing customer communications to aid in overall customer satisfaction and loyalty.
•Evaluate evolving technological needs to support a robust e-mail program.
•Analyze and report on key e-mail metrics: deliverability, open rates, click-through rates, and response rates.
•Ensure utilization of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.
•Develop programs to increase capture of opted-in prospect e-mail addresses.
REQUIREMENTS
Candidate Requirements:
•At least 2 years experience strategizing and executing e-mail campaigns for e-commerce business; 4 years direct marketing experience.
•Proven track record of developing new e-mail campaigns that maximize profit.
•Knowledge of list segmentation and customer targeting using rich, dynamically generated e-mail content.
•Strong direct marketing skills, excellent analytical and communication skills
•Strong attention to detail balanced by ability to see big picture.
•Ability to thrive in a fast-paced entrepreneurial environment with smart highly motivated team members.
•Ability to perform in a self-managed environment--must be a self-starter
•Strong interpersonal skills with focus on teamwork
•Prior experience in cross-departmental project coordination (marketing, production, IT, customer service, etc.)
•Strong computer skills including Excel, Word, and PowerPoint
•Bachelor's Degree
•MBA a plus, but not required

LegalZoom.com offers a fun, challenging work environment with autonomy for the self-starter. If you wish to join our team, please send your resume & cover letter to [Click here for email].