Director of Marketing Strategy

Fair Isaac Corporation (NYSE:FIC) is the preeminent provider of creative analytics that unlock value for people, businesses and industries. The company’s predictive modeling, decision analysis, intelligence management, decision management systems and consulting services power billions of mission-critical customer decisions a year. Founded in 1956, Fair Isaac helps thousands of companies in over 60 countries acquire customers more efficiently, increase customer value, reduce fraud and credit losses, lower operating expenses and enter new markets more profitably.Fair Isaac Corporation is the leading provider of decision management solutions powered by advanced analytics. Fair Isaac solutions make mission critical business decisions that are more precise, consistent and agile. Thousands of companies in more than 60 countries use Fair Isaac technology to acquire customers more efficiently, increase customer value and retention, reduce fraud and credit losses, lower operating costs and enter new markets more profitably.We are currently seeking a Strategic Marketing Director for our Atlanta, Georgia office to:
Work as part of a multi-disciplinary Precision Marketing “Agency” team dedicated to one or more Consumer Branded Good (CBG) client companies.

Provide thought-leadership and education to brand marketers about Precision Marketing, specifically in the areas of:

Data collection/acquisition strategies

Database-enabled marketing programs

Interactive marketing channel programs, principally Internet and SMS

Internet-based brand equity building programs

Online/integrated promotions

Develop highly-tailored precision marketing strategies and tactical plans that align with broader corporate and brand marketing strategies for one or more brands.

Develop fresh and innovative marketing program ideas.

Develop precision marketing program proposals and sell to brand managers and marketing executives.

Prepare brand marketing budgets for client brand managers.

Build and manage positive relationships within client organization in order to generate leads for services.

Maintain strong working relationships with brand managers and other marketing stakeholders.

Conduct relevant research on behalf of client brand marketer.

Liaison with campaign management staff that coordinates and executes precision marketing programs and campaigns.

Conduct and oversee special projects such as secondary marketing research, competitive research, measurement approaches and marketing case study development.

Evaluate and present results of precision marketing programs.

We continuously seek top professionals to address opportunities in our product management and business consulting organizations, sales, product development, research & development and corporate services areas.

To learn more, please visit