Director, Debit Marketing Communications

RESPONSIBILITIES: Annual marketing communications planning process - including developing written plans, facilitating cross-functional brainstorming meetings, and presentation and sell-in of plans.Creating and executing programs that support key Visa brand objectives and key Product objectives. Monitor execution of plan with marketing functional partners, ensuring integration, milestone tracking, results tracking, and course-corrections as necessary.Managing the day to day operations of assigned programs - developing, monitoring and promoting program metrics.Budget management including forecasting spending, managing accruals and following Visa´s financial policy guidelines. Developing and managing productive, effective and collaborative relationships internally and externally, as well as managing the career growth of at least one direct report. Monitoring competitive developments and best-in-class solutions to ensure their consistent and effective use in meeting both Visa and Member Bank business objectives. Secondary job responsibilities: This position reports to the Group Director of Credit and Debit Marketing and supports the strategy, development and execution of the Visa Check Card MarCom programs. The programs include online, offline, issuer targeted and cardholder targeted communications. A successful candidate will have the following skills:Have the ability to think independently, resolve problems, manage across functional teams, provide a strong point of view, and champion it, as well as have a demonstrated ability to be innovative.Be able to translate marketing and product strategies into effective communications programs.Have strong project management skills, direct marketing experience, promotions & web experience, strong brief writing ability, agency management, and consultative presentation and skills.Be able to influence people across the organization.

REQUIREMENTS: Bachelors degree. 10+ years in marketing with, banking or card marketing experience and agency/vendor experience or management is highly desired. All Microsoft products including but not limited to; Excel, Word, PowerPoint, Outlook. Candidate must be able to multi-task & prioritize effectively and maximize resources amongst vendor/agency partners to accomplish team goals. Individual must be very metrics driven and strategically oriented to identify opportunities based on market conditions. Candidate must have excellent presentation skills and be comfortable in front of diverse audiences and have sufficient web experience.





REF:CAAR501016
REQUIREMENTS
Please see description.