Direct Marketing Manager

THE REVOLUTION STARTS WITH YOU AT WEBEX COMMUNICATIONS, INC.Webex Communications, Inc. is the global leader of on-demand applications for collaborative business on the web. Founded in 1996, Webex has grown into the #1 web conference provider in the world, with 64% market share and over 22,000 customers around the world. By integrating innovative solutions, world class technology, state-of-the-art security and confidentiality, and outstanding service and support, Webex continues to lead the way in web conferencing.The Direct Marketing Manager will recommend, develop and execute a wide variety of programs utilizing all direct marketing techniques (mail, web marketing, email, calling teams, etc) to support the acquisition of new customers. This position is critical to expanding the demand generation pipeline and accelerating our sales and revenue growth through qualified lead generation.
The right candidate must have strong experience balancing budget with results, and determining the right mix of campaign elements – direct mail, email, web seminars, newsletter sponsorships – with the most compelling and creative calls to action. This position is ideal for a hands-on individual who can take projects from concept through implementation. The ideal candidate should possess a strong marketing background, a proven track record of running successful lead generation campaigns and should be obsessed with results.
Overall Responsibilities
• Create, manage, and refine outbound demand generation campaigns for maximum response; design and execute integrated lead generation campaigns and track and analyze their effectiveness. Adopts a test-and-learn approach to new programs, constantly driving for higher conversion and ROI
• Provides direct marketing expertise in the development and program execution of integrated direct marketing efforts to support business unit objectives
• Drives a cross-functional team to leverage the infrastructure and processes required to successfully execute direct programs
• Manages external relationships (agencies, vendors) which support direct efforts and collaborates closely to develop and successfully execute programs
Please ONLY apply directly at: http://tbe.taleo.net/NA5/ats/careers/jobSearch.jsp?org=webex&cws=1If you are interested in working with a technology leader, enjoy a fast-paced, growing corporate culture, and working with bright and talented colleagues, then Webex may be the home for you. We offer competitive salaries and commissions, stock options and full benefits, including 401(k).
Webex Communications Inc is an Equal Opportunity EmployerWe invite you to check out our company! www.webex.com
REQUIREMENTS
• 6+ years experience in Direct Marketing, preferably in services and software marketing
• Bachelors degree required
• Strong knowledge of database management, segmentation, test design, and program evaluation in both online and offline environments
• Proven ability to deliver projects on time while achieving or exceeding result estimates
• Experience in online marketing, ROI marketing and demonstrated ability to achieve lead goals
• Superior program management skills, detail oriented, self-directed and results oriented; skilled at both planning and hands-on execution
• Strong analytical and strategic thinker
• Ability to quickly develop and execute programs while multi-tasking. Programs will overlap and as such, must be able to prioritize and thrive under pressure.
• Can-do, roll-up your sleeves attitude, team player