Commerce Segment Marketing Manager

This position is accountable for driving revenue growth and gross profit for the Commerce Segment (includes Manufacturing, Wholesale Trade, Distribution and more). This role encompasses the marketing, retention and profitability of this customer base for not only equipment revenue, but for meter rental, supplies revenue and service revenue. New applications for the vertical market will be created through this group. This individual is charged with setting the plans in place to ensure we optimize all mailstream solutions sold by Global Mailing Systems (GMS) and to create opportunities to sell other products and services offered by other Business Units through the Global Mailing Systems (GMS) Sales Force.


AccountabilitiesRetention of the customer base to plan levels Revenue and profit of this base Management reporting vertical and application growth Setting of metrics to manage portfolio and to manage channels performance Provide sales strategies, product information, competitive products comparisons and pricing discounts when needed Create and manage price exceptions such that budgeted revenue and profitability targets are achieved Work with management to develop innovative and competitive marketing strategies that balance customer and sales incentives, improve customer retention and to achieve revenue growth Forecast and report key metrics on a daily and monthly basis Partner with GCS Marketing to develop profitable retention strategies and programs that increase value and size of current lease portfolios
REQUIREMENTS


Business Experience/Educational Background:

BA/BS required (preferably in marketing, business, economics or a related field), MBA is highly preferred

5 years marketing experience in mailing industry or related areas

Commerce industry experience - manufacturing, distribution, wholesale trade or related areas

Proven track record of success and business results in fast-paced business environment

Strong marketplace knowledge, particularly around consumer trends and brands

Energy and motivation to drive to results in a challenging, fast-paced environment

Proven ability to drive segment marketing agenda through a collaborative style of leadership

Exceptionally strong presentation and written communication skills

Proficient in Microsoft Excel, Access, Word and PowerPoint