Brand Manager

General Summary
The Brand Manager is responsible for setting brand strategy, delivering expected sales and profit targets, and leading the cross-functional business team.Principal Accountabilities
Setting brand strategy, and developing the annual operating plan based on relevant insights.
Leading the cross-functional business team.
Leading the creation of brand Advertising, with the advertising agency.
Leading the selection and development of consumer promotions, with the Integrated Marketing team.
Determining with the Joint Business Planning team the appropriate trade spending and vehicles, and setting Distribution, Shelving, Merchandising, and Pricing goals.
Qualifying and developing product line extensions.
Leading changes to packaging and package graphics.
Tracking and analyzing the business on a daily basis, and making course correction recommendations as needed.
Determining research needs and working with the research team to field appropriate and actionable research.
Managing and training one or more Associate Brand managers.
Forecasting the brand volume, in conjunction with the sales, supply chain, analytics and finance teams.
Managing the brand budget.
Responding to the unforeseen daily needs of the business.
Being a leader within the division.
REQUIREMENTS
Education & Experience
Minimum education required: MBA
Education preferred: MBA
Minimum Experience: 4-7 years marketing experience. 3+ years CPG experienceCAMPBELL SOUP COMPANY
www.campbellsoup.comCampbell, the ingredients to be extraordinary. Where icon brands thrive. People are valued. And you can make a difference.