Associate Marketing Manager, Multicultural Marketing

PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees.

The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion.

PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles.

PepsiCo’s mission is “To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”

The Associate Marketing Manager will be part of a cohesive team responsible for designing and delivering national integrated marketing programs, advertising, and communication tools.  This individual will have the opportunity to help develop and lead the execution of African American-targeted in-market plans to support brand initiatives via MCM assets across Pepsi and Mountain Dew brands. S/he will have ownership/accountability for some programs and play a smaller role on others.   S/he must work closely with the brand management teams and the field marketing teams to maximize delivery of program goals.  The Associate Manager will support the Senior Manager with agency interaction, development of strategy and special projects.
REQUIREMENTS
* Knowledge/expertise/aptitude in creative agency management and ability to mobilize a diverse team of internal and external constituents.

* Must possess a combination of analytical skills, and creative marketing abilities.

* Must be a collaborative team member.

* Strong leadership skills (i.e. able to present ideas to Directors, Marketing VPs, External Agency partners) and ability to influence and understand varied points of view.

* Strong people and relationship building skills is imperative for this position. Strong written and oral presentation skills are relevant as well.

* The successful candidate should have a B.A. or B.S. degree, with an MBA preferred.
If you do not possess an MBA, must possess a minimum of 5 years experience coming from consulting, marketing, or the advertising agency business. Previous knowledge of the African American consumer and/or millennial teen demographic is not required but would be helpful.