Associate Campaign Analyst - Reg Path Ops

World Avenue is a leading provider of performance-based interactive marketing solutions, and lead generation services. Clients include such leading firms as Blockbuster, Discover, BMG/Columbia House and more. Headquartered in South Florida, our rapidly expanding company has been profitable since our inception in 2002 and is generating attractive profit margins.As we continue to grow, so do our staffing needs. World Avenue is currently seeking an Associate Campaign Analyst.SUMMARYUnder general supervision, responsible for reviewing and analyzing offers within the registration path with attention towards maximizing yield by performing the following duties.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
-Performs daily performance audit of all active campaigns on the Registration Path.-Sends alerts to Sales on “red flags” regarding campaign performance, conversion rate, volume, fail rate, etc.
-Resolves daily requests from Sales/Advertisers regarding campaign performance optimization, lead quality, lead transfers, pricing, creative, etc.-Analyzes campaign performance including historical performance of campaigns by industry category.
-Makes specific campaign optimization recommendations to Sales/Advertisers that maximize performance of all campaigns.
-Completes quality assurance testing of new and existing offers and registration paths.-Upon completion of QA testing, launches advertiser campaigns.-Participates in Advertiser calls regarding campaign performance and makes optimization and/or testing recommendations.
-Timely and successful completion of daily advertiser conversion uploads.
-Proactive identification, notification and resolution of conversion data discrepancies.
-Prepares reports that track campaign performance, key metrics and trends. Identify specific revenue opportunities.
-Presents reports (and revenue opportunities identified) to Sales force on a weekly basis.
-Assists with preparation of key metrics reports distributed to executive management.
-Performs special projects as needed.
-Other duties that are within education and experience or the incumbent may be assigned for the betterment of the company.
REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, behavior and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.JOB SPECIFICATIONS
-Ability to analyze performance data and make appropriate recommendations-Must exercise sound judgment and make reasonable decisions based on available data
-Excellent communication skills, verbal and written
-Ability to establish and maintain effective working relationships with managers and employees, along with working with external clients, or customers
-Ability to maintain own work flow and meet deadlines
-Must be a team player and possess a positive ‘can do’ attitude
-Detail oriented with strong organization and time management skills
-Proficiency with MS Excel and MS WordEDUCATION and/or EXPERIENCEMinimum Bachelor's degree in Business, Finance, Marketing, or related field from four-year college or university; and/or minimum 1+ years experience database reporting and/or Web-based reporting interfaces in Internet Marketing industry preferred.
***WE ARE ONLY CONSIDERING LOCAL CANDIDATES AT THIS TIME***DISCLAIMER
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, behavior and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.World Avenue offers a comprehensive benefits package that begins on the first day of employment.We are an equal opportunity employer that affords equal opportunity to all applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status or any other status protected under local, state or federal laws.