Affiliate Marketing Manager

Affiliate Marketing Manager
Cars.com, a division of Classified Ventures, is the fastest-growing automotive marketplace for buyers, dealers and private-party sellers, placing nearly 11,000 dealers alongside nationwide advertising and private-party listings to offer access to both new and used automobiles. EOE
Come join our rapidly growing team!

Major Responsibilities/Project:

Cars.com is owned and operated by over 200 leading local newspapers, television stations, and their websites nationwide. These affiliates represent our strategic advantage—they promote and sell Cars.com in their local markets. The role of the Affiliate Marketing Manager is to act as the liaison between the affiliates’ marketing and sales personnel, Cars.com’s Affiliate Sales team and Cars.com’s Marketing Department to stimulate and support local promotion of Cars.com to consumer and dealer audiences. This individual must be in constant communication with all three groups to ensure that each market is supporting our collective marketing goals by supplementing Cars.com’s national advertising efforts with heavy local advertising in all possible forms: print, online, broadcast, radio, OOH, promotions, direct marketing and events.

Make it easy for the network to market Cars.com
Deliver Cars.com's integrated advertising campaign and marketing programs to the affiliate network. Work directly with the Cars.com Affiliate Sales team and external affiliate marketing contacts to raise awareness of Cars.com's marketing programs and the impact on local awareness, website traffic, dealer contacts and local sales.
Facilitate the affiliate promotional agreements and CV Board agreements at the local market level.
Own specific investors and markets
Direct marketing responsibility for specific groups of affiliates. Provide marketing leadership to this set of affiliates by managing day-to-day marketing activities.
Proactive outreach to appropriate sales and marketing leaders at affiliate newspapers, television stations, and their websites to keep Cars.com top-of-mind and ensure local promotion of Cars.com is optimized.
Serve as consumer and dealer (B2B) marketing expert to Affiliate Sales Managers and Directors
Increase salesperson and local market awareness and familiarity of Cars.com’s marketing programs.
Provide marketing support and advice to designated Affiliate Sales team members to support local marketing needs and recommend incremental promotional opportunities.
Champion advertising creative and fulfillment on behalf of affiliate markets
Ensure that all consumer and dealer advertising creative meets the needs of the local markets by providing affiliate marketing perspective on creative development.
Ensure creative delivery programs are working. Improve processes or develop new procedures when necessary.
Identify, recommend and implement new processes to meet the needs of the markets. REQUIREMENTS
Affiliate Marketing Manager

Requirements
Bachelor’s degree
Solid core marketing skill set - experience with print, online, broadcast, out-of-home and direct marketing programs including strategy, creative development, media, production and fulfillment.
Newspaper print or online advertising experience a strong plus
Automotive industry experience a plus
Account management within an advertising agency preferred. Strong client service orientation is critical.
Superior interpersonal skills and ability to build relationships and trust with internal and external constituents a must.
Strong internal and external customer service orientation
Confident and comfortable interacting with Cars.com and affiliate senior management
Superb communication skills: verbal, written, interpersonal, presentation
Solid analytical skills and attention to detail
Proactive, results-driven, strong organizational skills
Self-starter. Must be able to independently manage projects from start to finish
Interest and experience in technology


To apply:
Please apply online with resume and cover letter.


Classified Ventures, LLC and cars.com are Equal Opportunity Employers.
Visit us online at www.classifiedventures.com and www.cars.com