Advertising Specialist

Advertising Specialist Responsible for the development of monthly, quarterly and annual media planning and creative development for B2B and retail advertising across the Northeast Area. The candidate filling this position will be required to work closely with the B2B product team to accurately position advertising messaging for identified segments. Candidate will manage creative and media planning/buying agencies. Assist in planning, implementing and providing day to day budgeting, scheduling and tracking for B2B and retail advertising programs for the Northeast Area.

Duties and Responsibilities:

Liaise closely with B2B Product Managers on equipment, promotions, and specifically tailored offers for each ispecified channel.

Liaise with channel Directors to understand competitive environment and appropriate positionings for VZW offerings, including accompanying sales representatives on sales calls and employee day visits. Position will need to study and understand the specific processes and competitive pressures within each channel.

Become expert at product and service offerings created especially for these channels.

Support the development of new media plans to best reach specifically defined key channel targets.

Work with agencies to plan, place and track media; conduct post buy analyses on B2B media buys.

Develop value added ideas for the media to gain more exposure for VZW with B2B prospects and key decision makers.

Support development of strategic communications plans as well as development of creative product directed to B2B prospects.

Liaise with B2B Direct Marketing and Sales Support (collateral and merchandising) Consultants to ensure fully integrated effort directed at channel segments.

Support development of monthly, quarterly and annual budget for these channels.

Manage all invoices and payments to third party agencies and vendors.

Maintain competitive tracking files for other wireless advertisers to the B2B channels, including creative, media showing and assumed spending.

Position will also handle one NEA region's mass retail efforts. This includes: promotional print and radio campaigns across all regions, as well as budget, competitive and other related items. Additionally, position will need to provide back-up for other team members in mass advertising and will need to be cross trained and generally familiar with other regions' needs and the requirements of mass retail advertising in general.

Position will support Associate Director of Mass Advertising on ad hoc projects as required, and will be expected to be knowledgeable about various media including the use of on line advertising, vertical trade publications, specialized print and radio media vehicles.
Job Requirements
QUALIFICATIONS/REQUIREMENTS

BA or BS in Marketing, Marketing Communications or Advertising

4-6 years previous advertising experience on either agency or client side required.

Experience with B2B channel or accounts preferred.

Telcomm experience would be a plus, though not a mandatory

Demonstrated knowledge of media and creative processes/ work product

Ability to manage agency on day to day projects and processes will be crucial

Ability to work within a team or autonomously.

Ability to lead a core team, and grasp both marketing and marcomm sides of a project will be important, on occasion.

Strong problem solving and negotiation skills.

Strong computer skills, ability to create spreadsheets, powerpoint presentations, other tracking and analysis documents.

Innovative mindset and ability to initiate is important.

Candidate should be comfortable with presentations, both one on one and to groups.

Other Remarks:
Occasional long work hours required. When on deadlines, this position will need to be flexible to work late to support short turnarounds and tight timetables. Ability to adapt to change and respond to new direction with a sense of urgency will be important. High energy, personal enthusiasm and desire to create leadership advertising also important, as well as the ability to differentiate between an ordinary advertising product and true leadership advertising. The successful candidate will be motivated to reach a high level of achievement via standard and out of the box techniques and programs. Desire to win in the marketplace a must. Flawless written and oral communication skills required.

It takes dedicated, hard-working people like you to provide the largest, most advanced, nationwide wireless network. That's why we offer some of the best benefits around. And the best part is, the day you start is the day your medical/dental/vision/life insurance, paid vacation, training and tuition reimbursement benefits start.

We also know how important work/life issues are in today's marketplace. And we reward you with competitive time off and employee assistance programs so you can manage work with the rest of your life.

With 54.8 million customers, Verizon Wireless is known for its reliable network and award-winning customer service.
We continue to invest in our network to maintain our status as an industry leader and to remain on the cutting
edge of wireless technology. We're also strongly committed to investing in our employees - who we consider to be
our most valuable asset.

As part of our team, you'll join a group of over 60,000 professionals dedicated to providing the best overall
wireless experience. The wide variety of roles we offer includes opportunities in sales, customer service, network
engineering, marketing, accounting and any number of supporting professions that are necessary to a large
organization such as ours.

At Verizon Wireless, we devote considerable resources to sustaining our employees' ambitions, growth and
determination. Our mandate is to provide you with the opportunities to own your career and reach your greatest
goals as part of our organization. You'll receive a total rewards package that reflects our industry stature, and
you'll discover an array of training, tools and support to assist you in creating the career you've always wanted.

We're proud of the accolades we've earned, which include recognition as one of Working Mother's 100 Best Companies
for four years, one of ComputerWorld's 100 Best Companies for two years, and one of Training magazine's Top 100
Training Organizations for four years. Committed to creating a workforce that represents our customers, Verizon
Wireless believes deeply in workforce diversity, in both policy and practice. We invite you to consider joining us.

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