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Advertising Operations Director
| Details |
Country: USA
Location: Chicago IL
Total applied: 40
Location:US-IL-Chicago
Base Pay:N/A
Employee Type:Full-Time Employee
Industry:Printing - Publishing
Manages Others:no |
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Advertising Operations Director
Tribune is one of the country's premier media companies, with broadcasting, publishing and Internet operations in the nation's major markets. Tribune Interactive, the Internet division of the Tribune Company, currently has an opening for an Advertising Operations Director. The Ad Operations Director is responsible for strategic and operational oversight of the Ad Operations department - planning and implementing an appropriate infrastructure for scalable growth and ongoing revenue and inventory forecasting, while ensuring that all revenue contracts are fully implemented and optimized. This position has overall responsibility for ensuring that the Ad Operations team is implementing all advertising contracts in an accurate and timely fashion and monitoring advertiser campaigns and error rates for successful delivery.
RESPONSIBILITIES: Set guidelines, and establish/monitor procedures for maintaining high standards of fulfillment, quality, reliability, and accuracy for online Ad Operations team. Work closely with various other Tribune business units, partners, and 3rd party vendors to optimize online advertising campaigns to ensure that implementation, delivery and reporting issues are addressed in a timely manner. Work with sales team to conceptualize new ad units/methods of targeting and plan implementation. Responsible for hiring, firing and disciplinary action for direct reports as necessary. Direct campaign adjustments/optimization of all accounts.Responsible for proactive resource and headcount planning in conjunction with overall department and company goals. Manage all special ad requests and follow up with the technology, product, and sales team to ensure deadlines are met.Act as an information resource regarding Dart for Publishers(DFP), and Solbright configurations(restrictions, etc.) Advise senior management on tactical and strategic needs of the online advertising department. Stay abreast of industry issues, trends and ad serving solutions to suggest improvements or new ad products for the TI network of web sites.Participate on the TI ad standards committee for development of policies and operating guidelines. Develop and track annual departmental budget and staffing plans.
REQUIREMENTS
REQUIREMENTS:Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 5 years of experience in a marketing or interactive marketing environment.Experience with Dart for Publishers (DFP) or OAS – DFP preferred. Must have a strong customer focus and convey responsiveness and competence when dealing with Sales, Tribune business units, partners, 3rd party vendors, and staff.Excellent interpersonal, verbal, and written communications skills.Proven ability to accommodate evolving responsibilities and last minute changes. Strong decision-making, organizational, planning and problem-solving skills. Excellent project-management and time-management skills. Proven ability to work well independently and within a team environment. Experience with use of supplemental outsourced trafficking resources a plus.
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