7880 - Database Marketing Analyst

DESCRIPTIONWorks with internal marketing, risk management, and fulfillment production teams and external vendors to coordinate the overall flow and universe creation of acquisition marketing campaigns through the prospect database. Relying upon their knowledge of direct marketing, list processing and campaign management, this position also requires a professional, relationship oriented mind-set and independent decision-making abilities to support timely campaign delivery. Assists the Project Manager in managing client expectations, issue tracking and resolution and change management process.RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO Develop and distribute project milestones for marketing campaigns Manage relationship with Risk Management for timely procurement and delivery of credit bureau files Work with Risk Management to identify process improvements/efficiencies in the bureau file procurement and delivery steps Ensure Risk Management receives and approves all Level 1 and Level 2 credit criteria reports Code and execute campaign universe selection and build processes utilizing the Campaign Manager prospect database tool Review and analyze reports to ensure accuracy of list processing, including address hygiene and file matching, suppression, exclusions, fulfillment and bureau net downs Track and resolve issues arising in file delivery, universe selection, universe build and fulfillment file delivery processes Manage input and output file layouts; familiarity in reading layouts and data dumps preferred Assist the Project Manager with managing business partners and external vendors, acting as the frontline, central point of contact Recommend, develop and test acquisition process improvements/efficiencies Develop and maintain detailed process documentation
REQUIREMENTS
REQUIRED SKILLS:
REQUIRED Minimum of 3 years experience in marketing with strong understanding of marketing campaigns
2 – 3 years experience working in direct marketing, list management, campaign management, or database marketing Works independently with minimal supervision while relying on analytical decision-making, consultative aptitude and professional written and verbal skills Strong client relationship skills in a previous vendor role or internal matrix management environment Bachelors Degree
DESIRED SKILLS:
DESIRED Experience in the financial services or credit card industry, as well as knowledge of credit data Proficiency using Microsoft Project, Excel and Visio
Knowledge of relational databases and experience with prospect or customer management database