Director, Manufacturing PR

For 23 years, Autodesk has invested in people, software, and technology to help customers realize their ideas-to compete and win. We first revolutionized the software industry with the AutoCAD® product, which introduced drafting on a PC. The widespread popularity of AutoCAD software forged our company's lifetime commitment to practical innovation that drives productivity and profitability. AutoCAD also paved the way for our technology leadership in industries such as building, infrastructure, manufacturing, media and entertainment, and wireless data.POSITION SUMMARY:A senior management role in Worldwide Marketing reporting to Corporate Communications, incumbent is responsible for developing and driving vertical communications strategies for Autodesk’s Manufacturing Solutions group. This role primarily focuses on developing and implementing innovative, proactive, strategic public relations (PR) programs that position Autodesk as the 3D design software solution of choice in the Manufacturing market.S/he will be responsible for establishing and maintaining a favorable image of the Manufacturing Solutions group with a global audience of customers, potential customers, employees, industry analysts and the media community.This individual is also responsible for ensuring that the Manufacturing PR team develops and executes a strong competitive PR program in the US that establishes Autodesk as a market leader.This position will function in a highly matrixed organization, and will require expertise in team building, diplomacy, and use of data and strong work experience to drive strategy and support recommendations.KEY RESPONSIBILITIES:Manage the delivery, communication and progress reporting of consistent messages to promote the company’s 3D leadership through press releases, presentations, customer success stories, contributed articles, speaking engagements, analyst relations, awards, events, and executive training and preparedness.Strategize with division marketing, brand managers and PR managers to develop and drive external components of product launch plans, including messaging, timing, and media relations.Partner with advertising and other corporate marketing functions to synchronize timing of PR activities with other components of Web and print campaigns.Collaborate with regional PR teams to execute programs globally.Maintain awareness of campaign roadmap and key messages and incorporate them into PR plan and activities.Supervise PR agency relationship and the messages and stories the agency creates.Develop reporting tools, message pull-through metrics and program measurement.Manage and develop divisional PR managers and team.Protect Company reputation by neutralizing potentially damaging publicity. He/she shields the company, runs damage control and crisis management activities and communications.May work with Investor Relations and Finance to contribute divisional content for earnings press releases and scripts for executives.SKILLS/EXPERIENCE/EDUCATION:Minimum 15 years PR experience (both agency and vendor is strongly preferred) preferably in software technology and/or experience in vertical marketsBS or equivalent in Public Relations, Journalism or CommunicationsMarketing and brand experience a plusProven and documented accomplishment in the development and execution of worldwide PR programsExcellent leadership, collaboration, communication and change management skillsExpertise in team building, diplomacy and use of data to support recommendations; fortitude to drive strategy and comfort leading organizational change - particularly related to managing PR teams/assets and relationshipsAbility to interface with most senior management ranks; excellent negotiation, influencing and presentation skillsManagement experience requiredAgency/vendor resource managementDevelopment and maintenance of internal operational procedures and processes that support external communications programsPERSONAL CHARACTERISTICS:Highly professional and organizedLeadership through influenceHigh degree of diplomacy and superior interpersonal skillsSense of humor and ability to manage flexibly in a company/organization undergoing changeAutodesk is always looking for extraordinary people who strive for excellence. We recognize that our success is in large part due to the outstanding talent and dedication of our employees. Your opinions, ideas, and participation in the company's decisions and actions aren't just welcome-they're expected. We take pride in a culture based on respect, collaboration, and diversity.
Because each of us has different needs and our own lifestyle, Autodesk offers a variety of benefits. A rewarding career and personal life depend in part on our continued good health and peace of mind. Autodesk therefore offers a wide range of high-quality health insurance plans, survivor and income protection plans and flexible spending accounts as part of our flexible benefits program.
REQUIREMENTS
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