Manager, Marketing & Communications I/II (DOE)

Functional Area: ProfessionalPosition Description: Manages a team responsible for all online marketing, communication and advertising activities including web site, e-mail, online banner advertising and keywords. The team is also responsible for the development of annual and project-based marketing plans that support the US Airways, Dividend Miles and US Airways Vacations brands. Develops and executes marketing plans to support airline, US Airways Vacations and Dividend Miles products, services and partners - channels include online, e-mail, direct mail, in-flight video and magazine Manages the e-mail marketing campaigns for the airline, Dividend Miles and US Airways Vacations Writes online and e-mail marketing content to support the airline, Dividend Miles and US Airways Works with ad agency to develop and execute print advertising strategies Negotiates and reviews online banner advertising and keyword buy agreements (rates, placements, parameters, etc). Analyzes and reports on e-mail, online and banner advertising campaign statistics and revenues Works with US Airways Vacations and Dividend Miles partner and product mangers to ensure that all products, offers, services and partnerships are accurately represented on the web site and in print communications Works closely with other Consumer Marketing staff to identify opportunities to promote products and services across multiple channels Works with Corporate Communications department to promote all airline products through editorial and PR channels Responsible for developing and consistently executing the US Airways, Dividend Miles and US Airways Vacations brands Works closely with the Manager of Marketing, Branding and Promotions to ensure a consistent brand execution, common voice and messaging between online and offline channels. Develops and maintains standards for company’s brand voice Works closely with the other members of the Consumer Marketing management team to present consistent management expectations for all employees in the department Responsible for effectively motivating and developing all employees within the department.
REQUIREMENTS
Education: Bachelors DegreeExperience: 5 - 7 YearsPosition Requirements: Undergraduate degree in Marketing or related field required, MBA preferred
Airline/travel industry and advertising agency experience preferred
5 to 7 years experience in advertising, brand management and promotions in online and offline channels including web site, e-mail, online advertising, keywords, print, radio, television and outdoor
5 to 7 years experience in executing effective online marketing campaigns including knowledge of campaign best practices and creative design stands
Minimum 3 years copywriting experience
Minimum 3 years experience in the development of marketing and advertising plans
Excellent written and verbal communication skills
Extremely well organized with the ability to perform under tight deadlines
Travel industry and advertising experience preferred